Recent Updates
1487: Maximize Home Service Profits: Deliver Options That Reduce Risk and Boost Sales with Matt Koop
Matt Koop, Vice President and Founder of The New Flat Rate, brings decades of experience in home service contracting, having worked his way up from service technician roles in plumbing, electrical, and HVAC. Through deep industry insight and innovation, Matt helps contractors maximize profits, build customer trust, and prevent burnout by adopting modern, proactive service strategies. His company’s automatic presentation systems empower contractors to close jobs faster, provide consistent pricing, and offer premium options that address customers’ long-term needs—not just immediate fixes. Matt’s mission centers on empowering contractors to support their families, maintain stable finances, and do work they are proud of, all while delivering real value to homeowners.
In this episode of Marketer of the Day, Matt shares how the information age changed the home services landscape—forcing contractors to adapt as savvy customers search for answers online and question traditional approaches. He explains the pitfalls of product-focused “good, better, best” options and introduces his proven system for presenting five tailored options for every job, ensuring both customer satisfaction and increased profitability. Matt’s practical stories highlight the importance of proactive solutions, transparent communication, and aligning pricing with true business costs to create stable, thriving businesses that support contractors and their families.
Quotes:
“People want to buy the future. It’s not just about solving a current problem, but about preventing the next one.”
“In a confused mind, the answer is always no. Our job isn’t just to educate, but to present options customers can understand and choose confidently.”
“What got you here won’t get you there. Contractors must adapt to today’s market and rethink how they deliver value.”
Resources:
- Visit Matt Koop’s Website
- Connect with Matt Koop on LinkedIn
- Connect with Mark Koop on Facebook
- Follow Matt Koop on Instagram
Podcast: Play in new window | Download (Duration: 36:29 — 50.1MB) | Embed
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1486: Live Without Regrets: Build Resilience and Lead with Authenticity with Leadership Coach Ali Cammelletti
Ali Cammelletti, founder of SparkYourMindset.com, brings over 30 years of experience in hospitality, leadership, and sales. She helps business owners and leaders build resilience, strengthen team culture, and improve performance through mindset work, coaching, and team-building programs. With a focus on balance, organization, and emotional intelligence, Ali teaches leaders how to stay motivated, market consistently, and avoid burnout while creating the life and business they truly want. Her philosophy centers on living without regrets and taking action today instead of waiting for the “right time.”
In this episode of Marketer of the Day, Ali shares how entrepreneurs can stay grounded, embrace both their masculine drive and feminine empathy, and lead with intention. She talks about the importance of structure, color-coded time blocking, manifesting goals, and continuous learning. You’ll learn how to balance discipline with self-care, lead with authenticity, and align your mindset with your mission so you can grow your business and your life with purpose.
Quotes:
“You can’t fake manifesting. You have to believe it in your heart, set your goals, and take action. People can see right through anything that isn’t real.”
“Not everybody’s strength is to be an entrepreneur. It takes patience, resilience, and a willingness to keep marketing yourself even when you’re tired.”
“When I am my true, authentic self and let things flow, the right opportunities show up. You can’t put a dollar amount on every interaction.”
“I live without regrets. Life is short, and it’s up to us to execute in a way that honors who we are and lets us experience what truly matters.”
Resources:
- Connect with Ali Cammelletti on LinkedIn
- Connect with Ali Cammelletti on Facebook
- Follow Ali Cammelletti on Instagram
- Watch Ali Cammellettie on YouTube
- Leadership starts with inner work first
Podcast: Play in new window | Download (Duration: 30:19 — 41.6MB) | Embed
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1485: From Quiz Funnels to Agentic AI: Build Personalized Systems that Sell for You with Business Strategist Maeve Ferguson
Maeve Ferguson is a business strategist and creator of The Client Engine, a proven system that helps authors, coaches, and consultants transform their intellectual property into high-converting diagnostic funnels. She guides experts to turn their ideas into assets that prequalify leads, personalize marketing, and generate high-ticket sales automatically. Maeve shares how customized experiences help businesses stand out amid generic AI content and noisy online competition. Her system allows business owners to focus on their strengths while using automation to drive results.
In this episode of Marketer of the Day, Maeve explains how diagnostic funnels use personalized questions and data to collapse the “know, like, and trust” factor into minutes. She reveals how agentic AI tools analyze sales data, improve copy, and even scout speaking opportunities by syncing with a calendar. Listeners will learn how to replace outdated lead magnets with dynamic, self-optimizing systems that attract ideal clients. Maeve also discusses how her team helps experts scale impact through automation that remembers, nurtures, and sells for them.
Quotes:
“When you personalize every step of the journey, your leads stop feeling sold to and start feeling understood. That’s where real conversion begins.”
“AI isn’t here to replace your message. It’s here to amplify it, but only if you feed it the right strategy and structure.”
“A quiz or diagnostic isn’t just a marketing trick. It’s a mirror that shows your audience exactly what they need and how you can help.”
“Most entrepreneurs chase leads. Smart ones build systems that attract, nurture, and convert automatically.”
Resources:
- Connect with Maeve Ferguson on LinkedIn
- Connect with Maeve Ferguson on Facebook
- Follow Maeve Ferguson on Instagram
- Watch Maeve Ferguson on YouTube
- You’ve built the body of work. Now it’s time to build the engine that sells it.
Podcast: Play in new window | Download (Duration: 29:26 — 40.4MB) | Embed
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1484: Mercy Moments: Rekindle Your Passion for God and Build a Life of Lasting Faith with Pastor and Author Brian Kinsey
Brian Kinsey has spent over 50 years guiding people toward a deeper connection with God. As a pastor, life coach, and author, he brings clarity and structure to spiritual growth through daily devotion. In his book Mercy Moments: 40 Days to Rekindle Your Passion for God, he introduces a simple daily plan called the “Rule of Five,” built around reading, praying, writing, speaking, and acting on God’s Word. He shows how small, consistent steps transform lives by helping believers experience God’s mercy and discover their purpose.
In this episode of Marketer of the Day, Brian shares how daily discipline leads to lasting transformation. He explains why 40 days is the ideal time to build a spiritual habit and how mercy, not perfection, sustains faith. Drawing from his decades in ministry and mentorship, Brian encourages listeners to move beyond inspiration into practical action—helping others, showing mercy, and focusing on the future rather than the past.
Quotes:
“You are one prophetic word away from your breakthrough and deliverance.”
“If you’ll meet God every day, He will show you how to live the life you were meant to live.”
“Passion fades when life hits hard, but mercy rekindles the fire.”
“Your identity is not your past. Your identity is your future.”
Resources:
- Visit Brian Kinsey’s Website
- Get "Mercy Moments: 40 Days to Rekindle Your Passion for God" on Amazon
- Connect with Brian Kinsey on Facebook
- Connect with Brian Kinsey on LinkedIn
Podcast: Play in new window | Download (Duration: 37:16 — 51.2MB) | Embed
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1483: Magic Mines: Discover the True Meaning of Love Beyond Appearances with Poet and Disability Advocate Mandeep Lotta
Mandeep Lotta is a Kenyan-born poet and author who overcame physical impairment and blindness to share a message of compassion and human connection through his poetry collections Magic mines: The Treasure of Love. His work explores how love is often misunderstood and commodified, reminding readers to slow down, understand one another, and let love grow naturally. Through his personal story of resilience, he shows how disability does not define one’s capacity to inspire and create meaning.
In this episode of Marketer of the Day, Mandeep discusses how life experiences, pain, and perseverance shape his poetry and worldview. He shares insights on the misconceptions people have about relationships, the importance of openness and communication, and how ambition fuels purpose even through hardship. His journey encourages listeners to embrace their vulnerabilities, own their stories, and find fulfillment through empathy and creativity.
Quotes:
“Love grows when you give it time and space to breathe.”
“I own my blindness. It’s not a weakness; it’s my identity.”
“Life is the vehicle. Ambition is the fuel.”
“When you open up, you give others permission to do the same.”
Resources:
Podcast: Play in new window | Download (Duration: 24:53 — 34.2MB) | Embed
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1482: Garden for Everyone: Create a Calming, Productive Space and Gain Confidence with Author and Gardening Enthusiast Susan Bernauer
Susan Bernauer, author of Gardener’s Journal: Journey into the World of Gardening, shares how anyone can begin growing plants, whether on a small balcony or in a large backyard. She explains that gardening is less about expertise and more about curiosity, patience, and observation. Her book offers practical guidance for beginners, covering seed starting, soil care, composting, and how to record plant notes to remember what works year after year. She emphasizes that gardening can be both educational and therapeutic, helping people reconnect with nature and relieve stress.
In this episode of Marketer of the Day, Susan talks about how gardening evolved from a childhood pastime into a lifelong passion focused on shade gardens and succulents. She explains how to choose plants that fit your space and lifestyle, avoid common mistakes, and turn your gardening into a creative project instead of a chore. Her spiral-bound version of the Gardener’s Journal even allows you to cut out pages and create a custom notebook to track your plants, making it a hands-on guide for personal growth through gardening.
Quotes:
“If you’re caring for a plant, you’re already a gardener. It’s about learning and trying, not perfection.”
“Gardening is a journey. Even advanced gardeners don’t know everything. You learn through trial and error.”
“When life gets stressful, working in the garden helps you relax and reconnect with yourself.”
“Write down what works for you. Next year, you’ll be ahead instead of starting over.”
Resources:
- Connect with Susan Bernauer on Facebook
- Get "Gardener's Journal: Journey into the World of Gardening" Amazon
Podcast: Play in new window | Download (Duration: 22:34 — 31.0MB) | Embed
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1481: Mobile Home Park Investment: Build Recession-Proof Wealth and Passive Income with Real Estate Investor Brad Johnson
Brad Johnson, co-founder of Vintage Capital and host of The Alternative Investor podcast, left traditional real estate to focus on mobile home parks, a niche that has brought him over $3.3 billion in closed deals. His approach centers on creating recession-resilient, tax-efficient investments that also add value to communities through affordable housing. By bringing professional management and capital to underperforming properties, Brad helps improve neighborhoods while generating consistent investor returns. His experience highlights the importance of understanding supply and demand, managing risk, and focusing on stable, long-term growth rather than short-term speculation.
In this episode of Marketer of the Day, Brad shares the principles that drive his success in real estate and business. He explains how to identify the right markets, avoid red flags such as flood zones and volatile economies, and invest with a focus on downside protection. Brad also talks about lessons from his own setbacks, the importance of diversification, and how calculated risk-taking leads to lasting success. He emphasizes focus, endurance, and reverse engineering your goals to design a life and career that compounds in value over time.
Quotes:
“Not taking any risk is actually a giant risk, because you can live a very mediocre life if you don’t take any risk.”
“We focus on not making mistakes, because the upside in this space takes care of itself.”
“If you feel about 70% ready, that’s usually the time to move forward. Waiting for perfection just slows you down.”
“Focus and endurance win over time. The longer you can stay in the game, the more powerful compounding becomes.”
Resources:
1480: Caregiver as a Minister: Transform Life and Faith Through Compassion and Empathy with Author and Certified Nursing Assistant Eduardo Advincula
Eduardo Advincula, author of King Jesus Christ, Nursing Assistant: My Life Story as a Caregiver, shares the profound journey of his 31-year career as a certified nursing assistant, highlighting faith, resilience, and compassion. Surviving the COVID-19 frontline and a major heart attack, he reflects on how these experiences deepened his spirituality, strengthened his empathy, and solidified his commitment to caregiving. Eduardo emphasizes that caregiving is not just a job but a ministry, where kindness, empathy, and gratitude transform lives, both for patients and caregivers.
In this episode of Marketer of the Day, Eduardo discusses the lessons he’s learned from patient care, his reflections on the challenges of frontline work during the pandemic, and the importance of prayer, journaling, and mindfulness. He shares how feedback from readers and viewers inspired him to continue writing, acting, and advocating for caregivers. Eduardo encourages younger caregivers to embrace empathy, love, and dedication, reminding listeners that their work is both meaningful and sacred in the eyes of God.
Quotes:
"Caregiving is never easy, but with God's help, I strive to give my best to every patient, regardless of who they are or where they come from."
"Empathy is the most powerful tool a caregiver can have; it allows us to understand and connect with those we serve."
"Surviving COVID and a major heart attack reminded me that life is precious, and my calling to care for others is far from over."
"Caregiving is not just a profession; it is a ministry where compassion, kindness, and commitment define the work we do."
Resources:
- Connect with Eduardo Advincula on Facebook
- Get "King Jesus Christ’s Nursing Assistant: My Life’s Story as a Caregiver" on Amazon
Podcast: Play in new window | Download (Duration: 31:00 — 42.6MB) | Embed
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1479: Build Generational Wealth Through Real Estate: Grow Passive Income and Long-Term Returns with Real Estate Investors and Syndication Experts Sam Farman and Joseph Escamilla
Sam Farman and Joseph Escamilla are the co-owners of Generational Wealth Partners, a real estate syndication group that helps lower the barrier to entry for individual investors. They focus on long-term, principled investing in multifamily properties, offering investors voting rights on major equity decisions. With backgrounds as college soccer teammates and experience in mortgage lending and property management, they’ve grown their own portfolio from single-family homes to 24 units in just a few years. Their approach balances risk with strategy, combining action with careful analysis to ensure sustainable growth.
In this episode of Marketer of the Day, Sam and Joe share their journey from first deals to creating a syndication that allows passive investors to participate in real estate without the daily management. They discuss lessons learned from mistakes, the importance of trust in partnerships, and strategies like the BRRR method and 1031 exchanges. Listeners will gain insights into scaling a portfolio, understanding real estate as a long-term investment, and building generational wealth through multifamily properties.
Quotes:
"Don’t judge each day by the harvest you reap, but by the seeds you plant.”
“Those who can tolerate the most uncertainty are the ones who eventually succeed.”
“Real estate is a long-term game; patience and persistence are key to success.”
“If you haven’t started on your dreams yet, ask yourself why, then put one foot in front of the other.”
Resources:
- Connect with Sam Farman on LinkedIn
- Connect with Joseph Escamilla on LinkedIn
- Cash flow and forced equity through long-term multifamily real estate investments in the Northeast.
Podcast: Play in new window | Download (Duration: 30:40 — 42.1MB) | Embed
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1478: From Awful to Awesome: Give Clear, Memorable Talks and Reduce Anxiety with Public Speaker Coach Don Franceschi
Don Franceschi, award-winning public speaking coach and author of From Awful to Awesome, shares how anyone can overcome fear and deliver powerful presentations. With experience as a TEDx coach, Toastmaster, and state trainer, Don explains why speaker anxiety is normal, how to manage it, and what preparation really means. He lays out his core principles for speaking with confidence and reminds us that it’s never about the speaker—it’s about the audience.
In this episode of Marketer of the Day, you’ll learn how to manage stage fright, prepare effectively, and make every talk memorable. Don breaks down the difference between a regular business presentation and a high-stakes safety presentation where lives can depend on how well the message lands. His advice on preparation, clarity, and emotional connection helps anyone become an engaging and effective communicator.
Quotes:
“It’s okay to be nervous. Even the best speakers in the world feel it. The goal isn’t to eliminate anxiety; it’s to manage it.”
“It’s not about you. It’s about the audience. You’re giving them a gift—your knowledge, your experience, your perspective.”
“Uncertainty creates anxiety. The more prepared you are, the less anxious you’ll be.”
“Take the process seriously, but don’t take yourself seriously. Have fun, but do the homework.”
Resources:
- Visit Don Franceschi’s Website
- Connect with Don Franceschi on LinkedIn
- Watch Don Franceschi on YouTube
- Get From Awful to Awesome on Amazon
Podcast: Play in new window | Download (Duration: 31:36 — 43.4MB) | Embed
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