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1277: Crush Content Marketing Using AI Writing Secrets for SEO Pros with “Father of SEO” Bruce Clay
The internet is packed with AI-generated fluff, and it’s becoming harder for businesses to stand out. People are drowning in the same regurgitated ideas, recycled in slightly different wording. The only way to break through is by offering something real—unique perspectives, genuine expertise, and a voice that doesn’t sound like it came from a template. AI can assist, but it can’t replace the depth and originality that come from human insight, experience, and a true understanding of what an audience actually cares about.
Bruce Clay, known as the "Father of SEO" since 1996, is a leading expert in search marketing. His company, Bruce Clay, Inc., offers SEO consulting, PPC management, content development, and social media marketing. He has authored multiple publications and speaks at industry conferences, providing deep insights into digital marketing. His platforms are key resources for professionals. Today, he discusses AI’s impact on SEO and content creation, emphasizing its role as a research and writing enhancement tool rather than a substitute for human creativity. Stay tuned!
Resources
- SEOTraining: Learn SEO and Build Your Website’s Traffic and Revenue
- SEOTools: Advanced SEO tools for data-hungry marketers
- PreWriter: AI Content Tool that Empowers Writers
- Bruce Clay, Inc.: Search Engine Optimization Agency
- Follow Bruce Clay on Facebook
- Connect with Bruce Clay on LinkedIn
- Content Marketing Strategies for Professionals by Bruce Clay on Amazon
Podcast: Play in new window | Download (Duration: 35:32 — 65.2MB) | Embed
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1276: Your Brand Sucks: Build Killer Brands Fast With AI Branding Tricks That Actually Work with Branding Consultant Ernie Harker
So much marketing today feels cold and impersonal, like it was churned out by a machine with no real understanding of the audience. Brands are blending together, all using the same predictable phrases and empty enthusiasm. The ones that stand out are the ones that sound real—like an actual person is behind the words, not just an algorithm following a formula. People connect with authenticity, and that’s something no AI can fully replicate, no matter how advanced it gets.
Ernie Harker, a professional speaker, AI branding specialist, and author of Your Brand Sucks, helps businesses transform through innovative marketing strategies. With a background in illustration and branding, he delivers high-energy presentations on leveraging AI for creative growth. He has guided industries in rethinking their marketing approaches using generative AI tools. Today, he explores the power of custom GPTs for personalized content, how AI simplifies complex projects, and the balance between technological efficiency and preserving human creativity. Stay tuned!
Resources
Podcast: Play in new window | Download (Duration: 29:59 — 55.1MB) | Embed
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1275: Heal Your Hidden Psychological Wounds, Escape Trauma and Rebuild Your Life with Clinical Psychologist Dr. Nancy Irwin
The past has a way of gripping people, making it feel like they’re stuck in the same patterns no matter how much they want to change. Old wounds, addictions, and self-doubt can turn into a loop that’s hard to break, shaping how someone sees themselves and the world around them. It’s frustrating—knowing what needs to change but feeling powerless to do it. Still, the past isn’t a life sentence, and even the deepest struggles don’t have to define the future.
Dr. Nancy Irwin, a licensed clinical psychologist and therapeutic hypnotist, specializes in trauma resolution, addiction treatment, and performance enhancement. Featured on Dr. Drew, Megan Kelly, and Bravo, she’s also the author of You-Turn: Changing Direction in Midlife, which shares stories of personal transformation. Her work focuses on helping clients heal past wounds and create lasting change. Today, she explores the connection between trauma and addiction, explaining how unresolved psychological wounds fuel destructive behaviors. Stay tuned!
Resources
- Psychology Today: Health, Help, Happiness + Find a Therapist
- Dr. Nancy Irwin: Clinical Psychologist (License # 30292) and Certified Hypnotherapist in Los Angeles, CA
- Follow Dr. Nancy Irwin on Facebook
- Connect with Dr. Nancy Irwin on LinkedIn
- Breaking Through!: Stories of Hope and Recovery (co-authored with Dr. Nancy Irwin) on Amazon
Podcast: Play in new window | Download (Duration: 26:13 — 48.2MB) | Embed
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1274: Acquire.Fi: Escape the 9-5 Using Business Acquisition Hacks with Co-Founder Ken Mack
Feeling stuck in a job that drains your energy while your dreams fade into the background is a slow kind of defeat. The idea of quitting and starting from scratch can seem impossible, but what if there’s another way? Wealth isn’t just built through grinding away at a traditional career or risking everything on a startup. There are smarter, proven paths that allow you to create financial freedom without sacrificing years to uncertainty. The key is finding the right vehicle—one that aligns with your skills, interests, and long-term goals. The real question is, are you ready to take control?
Ken Mack, a business acquisition expert, went from entry-level jobs to owning companies using creative financial strategies. Originally from the UK, he specializes in buying businesses with little personal capital and optimizing taxes, having relocated to Dubai for financial freedom. He’s active on Instagram and runs the Triple 8 Club for aspiring business buyers. Today, he shares how he bought his first business young, strategies for acquiring companies without traditional financing, and the power of networking. Stay tuned!
Resources
- Triple 8 Club: Your Network Is Your Net Worth
- Follow Ken Mack on Instagram
- Follow Ken Mack on Facebook
- Connect with Ken Mack on LinkedIn
Podcast: Play in new window | Download (Duration: 32:24 — 59.5MB) | Embed
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1273: Hawke Media: Scale Your Business Fast Using Proven Marketing Strategies with Founder and CEO Erik Huberman
Wasting money on marketing that doesn’t move the needle is frustrating, especially when growth feels just out of reach. It’s not just about spending more—it’s about finding the right strategy that actually works for your business. Many companies get stuck throwing money at ads, content, or agencies without a clear plan, hoping something will stick. But real growth happens when marketing aligns with your audience’s needs and your brand’s strengths. The right approach doesn’t just attract customers—it builds momentum, turning small wins into scalable success. The question is, are you ready to shift gears and make every dollar count?
Erik Huberman, founder and CEO of Hawke Media, leads a fast-growing marketing consultancy that provides CMO-level expertise. He has helped scale over 5,000 brands, working with companies like Red Bull, Verizon, and Crocs. His book, The Hawke Method, a USA Today bestseller, outlines three core marketing principles. Today, Eric addresses key marketing challenges, including misunderstandings of sales cycles, hiring inexperienced marketers, and keeping up with the fast-changing digital landscape. Stay tuned!
Resources
- Erik Huberman: CEO, Marketer & Thought Leader
- Hawke Media: Your Outsourced CMO®
- Follow Erik Huberman on Facebook
Podcast: Play in new window | Download (Duration: 27:02 — 49.7MB) | Embed
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1272: The Goldhill Group: Generational Business Wisdom and Practical Advice for Successors with President Jonathan Goldhill
Running a family business comes with pressures that outsiders rarely understand—balancing tradition with innovation, managing family dynamics, and keeping the business alive for future generations. When visions clash between the old guard and the next wave, the result can be stagnation or, worse, collapse. But failure isn’t inevitable. The businesses that survive find ways to blend experience with fresh ideas, respecting the past while adapting to the future. The question isn’t just how to keep the business running—it’s how to build a legacy that lasts beyond any one generation. The right balance could turn survival into long-term success.
Jonathan Goldhill, a family business advisor, executive coach and the President of The Goldhill Group, has over 30 years of experience helping small and mid-sized businesses thrive. Author of Disruptive Successor and host of its podcast, he specializes in guiding next-gen leaders through generational transitions. With an MBA from USC and a family background in business, he understands the complexities of growth and succession. Today, he talks about the challenges family businesses face, emphasizing how younger leaders can innovate while maintaining trust, communication, and strategic alignment across generations. Stay tuned!
Resources
- Goldhill Group: Transform Your Business | Ultimate Guide for Next-Gen Leaders & Owners
- Follow Jonathan Goldhill on LinkedIn
- Connect with Jonathan Goldhill on LinkedIn
- Subscribe to Disruptive Successor Podcast hosted by Jonathan Goldhill on Apple Podcast
Podcast: Play in new window | Download (Duration: 33:00 — 60.6MB) | Embed
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1271: Engineering Paradise: The Future of AI and Human Potential with Sylvain Rochon
It’s easy to feel like work is taking over, with technology evolving faster than we can keep up. The fear of being replaced by AI looms large, making the future feel uncertain and out of control. But what if AI isn’t the enemy? What if it could free us from repetitive tasks and give us the space to focus on creativity, relationships, and purpose? The real challenge isn’t resisting change—it’s learning how to use it to our advantage. Instead of fighting against automation, the real opportunity lies in redefining what meaningful work looks like in an AI-driven world.
Sylvain Rochon, a futurist and co-founder of CykoMetrix, specializes in human data intelligence and technological impact. With a background in biochemistry, engineering, and education, he also teaches at India’s National Law University Meghalaya. His book, Engineering Paradise: Are You Ready?, examines how technology can drive societal transformation. Today, Sylvain discusses AI’s potential to reshape work, education, healthcare, and society, highlighting its revolutionary impact on human experiences. Stay tuned!
Resources
- CykoMetrix: Leverage the most comprehensive psychometric graph to drive your business
forward and effectively deploy your digital strategies. - Connect with Sylvain Rochon on LinkedIn
- Follow Sylvain Rochon on Facebook
Podcast: Play in new window | Download (Duration: 25:29 — 46.8MB) | Embed
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1270: McDougal Interactive: Beat Your Competitors and Crush Google Rankings Without Breaking the Bank with John McDougall
It’s exhausting to pour money into SEO strategies that never seem to pay off while watching competitors dominate search results. Too often, agencies rely on outdated tactics, empty promises, or mass-produced AI content that fails to connect with real customers. The truth is, ranking higher isn’t just about keywords—it’s about relevance, authority, and delivering genuine value. If your strategy isn’t built around understanding your audience and creating content that actually engages them, you’re not just wasting money—you’re losing trust. In a digital world saturated with noise, standing out requires more than just optimization; it demands authenticity and strategy.
John McDougall is a seasoned digital marketing expert with nearly three decades of experience in SEO and content strategy. As the founder and President of McDougall Interactive, he has worked with industries ranging from law firms to banks and home improvement companies. An accomplished author, McDougall has written multiple books, including Content Marketing and SEO for Law Firms and a book on dog bite law. He pioneered the "Talk Marketing" concept and runs a specialized digital marketing agency. Today, he talks about the evolution of SEO, the importance of authentic content marketing, and how businesses can use podcasting and case studies to boost online visibility and search rankings. Stay tuned!
Resources
- Connect with John McDougall on LinkedIn
- Talk Marketing: Discover how your website, content and SEO can rise above the chaotic flurry of competitors.
- McDougall Interactive: Our 27-year track record of successful content marketing will help you avoid failed campaigns. Together, we can attract your best customers and grow your brand.
- Follow John McDougall on Facebook
Podcast: Play in new window | Download (Duration: 31:47 — 58.4MB) | Embed
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1269: Bullseye: Hit Your Business Targets Like a Pro and Sales Strategies That Actually Work with Hall of Fame Speaker Jeff Blackman
Few things are more frustrating than working hard yet feeling stuck, watching others seize opportunities while you struggle to gain traction. The problem often isn’t a lack of effort but a strategy that no longer serves your goals. When you cling to familiar methods out of habit, you risk missing the breakthroughs that could transform your business. Growth happens when you step back, reassess, and adapt with intention. The question isn’t whether success is possible—it’s whether you’re willing to challenge your current approach and embrace the shifts necessary to make it happen.
Jeff Blackman is a Hall of Fame speaker, best-selling author, success coach, and broadcast personality based in Chicago. A lawyer since 1982 who never practiced traditional law, he built Blackman & Associates, a consulting firm specializing in business growth. He has authored multiple books, including Peak Your Profits and Bullseye: Hitting Your Targets at Home and at Work. Known for advising C-suite executives, Jeff helps businesses refine strategies through targeted questioning and preparation. Today, he talks about the critical importance of business preparation, strategic questioning, and developing a growth mindset to achieve long-term success. Stay tuned!
Resources
- Blackman & Associates: Creating Profit Through People
- Follow Jeff Blackman on Facebook
- Connect with Jeff Blackman on LinkedIn
Podcast: Play in new window | Download (Duration: 36:19 — 66.7MB) | Embed
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1268: Confidential Recovery: Debunk Addiction Myths and What Families Need to Know with Scott H. Silverman
The opioid crisis isn’t just a statistic—it’s a devastating reality that shatters lives every single day. Fentanyl, often hidden in counterfeit pills, has turned experimentation into a lethal gamble, taking victims in an instant. Families are left blindsided, grieving loved ones who never intended for things to go this far. The worst part? Addiction doesn’t announce itself; it seeps in quietly, often disguised as relief, until it controls everything. Confronting this epidemic means more than awareness—it demands action, compassion, and a commitment to breaking the cycle before another life is lost.
Scott H. Silverman is a crisis coach, family navigator, and behavioral health consultant with over 20 years of experience in addiction recovery. A CNN Hero and author of The Opioid Epidemic, he runs Confidential Recovery, a San Diego-based treatment center, and leads the Veterans Navigation Center. His personal recovery journey fuels his dedication to substance abuse awareness and prevention. Today, Scott discusses the opioid crisis, highlighting the dangers of fentanyl, the rising overdose rates, and addiction’s impact on families. Stay tuned!
Resources
- Scott H. Silverman: Expert Crisis Coach & Family Navigator
- Confidential Recovery: Finding Lasting Freedom From Addiction Starts Here
- Veterans Navigation Center: We are your "one stop shop" to help San Diego Veterans and their families manage their transition into civilian life
- Connect with Scott H. Silverman on LinkedIn
Podcast: Play in new window | Download (Duration: 31:06 — 57.1MB) | Embed
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