038: Sell a Complete Course (Info-Product Creation & Membership Sites)

Check out today's exciting edition of the Robert Plank Show to find out why some people seem to make all the money and others don't -- and of course quickly apply it to your own online business...

QUICK THOUGHT #1: no one wants to buy tips or tid-bits
QUICK THOUGHT #2: gang members make $3/hr (Freakonomics) -- you're not going to get just "one big break"
QUICK THOUGHT #3: You need an Income Machine (niche, website, optin page, autoresponder, blog, sales letter, membership site, traffic) -- just YouTube, Twitter, podcasting isn't going to cut it (it's just traffic that points back to your Income Machine)

Eight Components to Selling a Complete Course

Eat your own dog food (actually use what you sell, i.e. if you're selling an article marketing course, at least have a handful of articles under your name)
Magic trick -- even in the course, something cool that only takes 2 minutes (think Siri or GPS)
End goal
Milestones
Coaching upsell
Templates
Checklist
Case study