084: How to Take Action: Create a New Information Product or Promote an Old One?

"You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future." -- Steve Jobs
"A real decision is meausred by the fact that you've taken a new action. If there's no action, you haven't truly decided." -- Tony Robbins

Criteria for updating a course you're selling:

• Has it be at least 1 year since I launched this?
• Is it still selling, or have sales dropped off slightly? (as I'm promoting it heavily?)
• Is there something new I'd change in each module of this course?
• Is there a new sexy hook I can add to justify this new course? (examples: transcripts for videos, tools/templates, coaching calls using TimeTrade)

Tune in to today's Robert Plank Show where we talk about taking action and how to decide between the "product launch frenzy" versus income streams that make you money for years to come...

Podcast: Play in new window | Download (Duration: 43:47 — 40.1MB) | Embed

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Filed in: Archive 1: 2012-2016 • Content Creation • Membership Sites • Podcast