097: Buy Now Buttons & Low Hanging Fruit: Increase Online Sales Using Launch Scarcity in Your Digital Offers, Landing Pages, and Sales Letters (with Real Case Studies)

Question of the Day: Why is offering a 50% discount a really bad idea with your online business?

Podcast: Play in new window | Download (Duration: 45:05 — 41.3MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

Today's Sponsors: Income Machine (setup your website today) and Podcast Crusher (setup your podcast today)

Quote of the Day: "The fears we don't face become our limits." -- Robin Sharma
Thought of the Day: Don't have "just" a traffic or AdSense or guitar course.

add a buy button even if you don't have time for anything else
offer: create a package or solution, not just a "product" (4 modules + 3 bonuses, what else can you throw in to make it complete?)
hook: what's the one thing that tells people, I need it now? (that takes 10 seconds to explain)
basic copywriting: benefits (what you can do with it) instead of "just" features (what it is), Attention-Interest-Desire-Action ordering
deadline: close the offer (take a risk)
countdown clock
explain reasons not to wait
followup: send multiple emails or make multiple posts explaining why they should buy now
waiting list: don't "just" close an offer, add an optin form so they can sign up for updates when you re-open
multiple levels of urgency: bump the price, remove a bonus, remove the payment plan
price training: stick to your guns with the deadline. Train your customers to take your deadlines seriously.
evergreen content: re-market your pitch webinars, podcast episodes, PDF reports and blog posts for re-launching later