1014: White Label IQ: Have The Best Talent At Your Service And Demonstrate Authority On The Market with Brian Gerstner

The world is changing fast. Things have gotten complicated. Nowadays, it is necessary to have the right skills to get more work done fast and with quality. But how could you find people with the specialized skills you need? Through White Label IQ, they can provide you with people with skills that deliver high-quality work. Now, you can focus more on the work that you do best while having peace of mind that the other task is done to a high standard.

Brian Gerstner is the president of White Label IQ, a company that thrives on providing design development, SaaS application development, and paid media for agencies. Brian is an expert at creating, directing, and leading teams of freelance professionals. His mission is to make agency life easier and more profitable. Tune in as Brian shares how to scale a team, the magic of going offshore, overcoming communication challenges, leadership skills, and many more!

Quotes

“Agency of the future is, you don't need to be worried about the competition at the table. You need to be worried about the talent that you have.” – Brian Gerstner

“You have to manage change. And you have to do it responsibly. I've seen it. I've done it myself, where you are the problem. The leadership and executive team can be a very big problem if they're not managing change properly.” – Brian Gerstner

“With the rate of change and AI coming out, mediocrity is going to get beaten out of all of us. It's not okay just to show up and check the box and be done for the day anymore. We really have to demonstrate authority.” – Brian Gerstner

Takeaways

01:07 Solving internal problems and then offering those solutions as a service to other companies in the same industry can be a successful business model.

06:36 Focusing on core competencies and partnering with specialized providers to handle non-core tasks allows agencies to provide higher quality services and build authority in the market.

10:28 Implementing systems and processes to maintain focus and discipline, even for the business owner, is crucial for sustained growth.

12:40 Actively seeking and incorporating feedback from frontline employees and customers is essential for managing change and avoiding confirmation bias.

23:24 In a rapidly changing world with increasing automation, demonstrating true authority and expertise is necessary to avoid being replaced by mediocrity.

Resources

Podcast: Play in new window | Download (Duration: 24:14 — 33.5MB) | Embed

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