1020: Bright SEO Marketers: Marketing Insights for Business Growth with Jennifer Sutton

E-commerce isn't just a trendy thing; it's a powerful strategy that opens up incredible opportunities. Adding e-commerce to your business model allows you to reach a worldwide market, connect with more people, and increase your revenue. To make the most impact, make sure your online presence is easy to use, use data insights for targeted marketing, and keep up with changing consumer trends.

Jennifer Sutton is the Founder and CEO of BRIGHT+CO Marketing, a marketing community that brings together the best creative, strategic, business, and media minds to make their clients’ brands and dollars work harder, smarter, and more efficiently. She has helped countless companies locally and nationally to increase sales, enhance profitability, handle crises, and grow their brand reputation. Tune in as Jennifer will discuss innovative strategies for e-commerce success, consumer psychology, real insights, and KPI-driven growth. Stay tuned!

Quotes

“Starting my own business served as my training ground, where I applied the discipline learned from helping large companies to smaller ones with smaller budgets.” – Jennifer Sutton

“We need to rethink the customer journey and make adjustments when we identify issues, like adding steps to optimize the process, as seen in the case of professional services.” – Jennifer Sutton

“COVID hit our industry, like everyone else, but the experience has given us valuable insights into our own journey and how we can recruit and retain both our team and clients.” – Jennifer Sutton

Takeaways

01:52 Understanding the problem is crucial - whether it's an issue with the message, the targeting, or the customer journey. Identifying the root cause is key to finding the right solution.

07:00 Leveraging data and technology can provide significant advantages in media buying and advertising optimization, allowing for more precise targeting and improved results.

12:30 Examining the customer journey and identifying friction points, even in well-established processes, can uncover opportunities for significant improvements in conversion rates.

17:52 Paying attention to metrics like cart abandonment rate can reveal hidden opportunities to boost sales, even when the majority of the customer journey is already optimized.

22:25 Entrepreneurship and business growth require getting comfortable with being uncomfortable, as it is in those challenging situations that the greatest opportunities for personal and professional development arise.

Resources

Podcast: Play in new window | Download (Duration: 23:14 — 32.1MB) | Embed

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