1030: Stay Ahead in Digital Marketing with AI & SEO Tactics with SEO Specialist Gregory Brooks
Some businesses easily stand out in the crowded digital world by always attracting customers and experiencing growth. The secret to their success often lies in mastering Search Engine Optimization (SEO), a powerful tool that can elevate your business to new heights and secure your business its place at the forefront of your industry. The key is not just to keep up with the times but to lead them.
Gregory Brooks, CMO & Partner at SearchTides, shares insights on how to stay competitive in digital marketing. He discusses their innovative approach using AI and large language models, emphasizing the importance of creating content based on expertise and experience. You'll also learn about link building for third-party endorsements, using AI tools for content creation while staying passionate, and analyzing competitors to gather helpful information.
Quotes
“Consistency over a long period of time is the hard part. And it's the challenging part for us as human beings. It's that simple.” – Gregory Brooks
“The simple part is not the easy part; the simple part is the difficult part. It's easy for our brains to try and create something complex. It's difficult for us to execute something simple, repeatedly and consistently. Consistency is the key to growth.” – Gregory Brooks
“Ultimately, what makes good SEO great is simply knowing the fundamentals. What does your content look like? What does your link-building look like? Are you encountering any technical issues on your website? And then having the ability to execute those tasks repeatedly and consistently.” – Gregory Brooks
Takeaways
02:15 Analyzing your competitors' SEO strategies and understanding where you stand relative to them is crucial for SEO success.
03:30 Writing content from a place of genuine expertise and passion is more effective than generic, keyword-stuffed content.
04:55 Link building is essential for building online authority and reputation, requiring a dedicated team and consistent, manual outreach efforts.
12:30 Consistency and sustained effort over time are the keys to successful SEO, rather than quick fixes or hacks.
27:25 Consistency is the key to growth - executing simple, fundamental SEO tasks repeatedly is more difficult but more impactful than complex strategies.
Resources
Podcast: Play in new window | Download (Duration: 27:58 — 38.6MB) | Embed
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