1031: AI Challenges Solved: Specificity’s Data-Driven Marketing Mastery with Marketing Consultant Jason A. Wood
Have you ever wondered why your online marketing is not meeting your expectations, even after putting in a lot of effort? Imagine being able to target your ideal audience accurately, removing any guesswork and increasing your return on investment. In a world filled with data, finding the right audience is the secret to achieving extraordinary success in your marketing efforts.
Listen to this episode with Jason Wood, CEO of Specificity Inc., as he talks about the importance of understanding your audience and using targeted marketing strategies. Jason shares his enthusiasm for new tools that go beyond traditional ad tech platforms and explains their limitations. Learn valuable information about reaching audiences in unconventional ways, avoiding common marketing mistakes, and the vital role of reliable data in driving effective AI tools.
Quotes
“The biggest second order to conversion is not creativity. It is accuracy in the data.” – Jason A. Wood
“You can take the very best branded creation or creative in the world to an audience that is not in the market and doesn't care about your product, and you'll make no money.” – Jason A. Wood
“The goal is to marry the two together - the good creative with the right audience.” – Jason A. Wood
Takeaways
01:30 Accuracy of audience data is more important than creative in digital marketing campaigns. The biggest factor in conversion is targeting the right audience, not just having great creative.
07:27 Relying on big tech platforms like Meta for audience targeting often results in wasted ad spend due to inaccurate and polluted data. Building custom audiences outside of these platforms is crucial.
10:32 Sequencing and pacing of ad placements is critical - blindly chasing high CPMs can waste a lot of money that should be allocated to lower-cost awareness campaigns first.
16:51 Adopting new marketing technologies like AI requires "ironclad data" - simply feeding AI algorithms data from big tech sources is a recipe for failure.
19:15 Marketers spending $5,000 - $15,000 per month on digital ads should strongly consider working with a firm to improve audience targeting and save money.
Resources
Podcast: Play in new window | Download (Duration: 21:25 — 29.6MB) | Embed
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