1066: Stop Overcomplicating PR with Veracity Founder and Author Amy Rosenberg

Building meaningful relationships and increasing visibility requires cutting through PR complexity. By prioritizing authenticity and genuine connections, individuals can forge lasting bonds and resonate with their audience. Simplifying communication and focusing on transparency enable individuals to establish trust and stand out in a crowded landscape.

Amy Rosenberg is the founder and president of Veracity Agency, a PR firm based in Portland, Oregon that specializes in B2B SEO, e-commerce PR, and corporate responsibility initiatives. With over 15 years of experience in the industry, she has established herself as an expert in simplifying the often-complex world of public relations. Today, Amy discusses her unique approach to PR, emphasizing the importance of making it more accessible and actionable for businesses of all sizes. She shares strategies for creating a 12-month PR plan, leveraging content to build authority and relationships, and prioritizing efforts to achieve maximum impact.

Quotes

“Many people can do PR, and there are various ways to integrate it into marketing. I want to make it simpler.” – Amy Rosenberg

“Less is more. Even when making plans, if I have a blank month, that's actually okay.” – Amy Rosenberg

“Many newer people in the industry, or those with a new company, often think about where they can be. But you're exactly where you need to be right now, and this moment will get you where you want to be in the future.”– Amy Rosenberg

Takeaways

07:19 Understanding the difference between experience and expertise is crucial in demonstrating thought leadership online.

11:30 Creating a content plan and calendar is essential for executing an effective PR strategy. Mapping out key events, announcements, and topics 12 months in advance provides structure and focus.

15:39 Prioritizing and limiting the number of ideas or initiatives is important to avoid getting overwhelmed. Focusing on 1-3 key topics per month and creating systems around content creation and promotion can help maintain consistency.

25:45 Embracing where you are in your PR and marketing journey, rather than constantly striving for the next level, can be a valuable mindset. The progress you make in the present will propel you forward.

Resources

Podcast: Play in new window | Download (Duration: 26:49 — 37.0MB) | Embed

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