1076: G2A Gaming E-Commerce Platform: Marketing Strategies for Digital Marketplaces with CMO Mona Kinal
An expert in brand strategy, brand management and 360 degree marketing communication, Mona Kinal has over 20 years of experience working for international and local companies in Poland and abroad, including as Head of Communications Emerging Markets at Viacom across over 110 markets in Europe, the Middle East, Africa, India and Russia, and as Head of Communications Central Europe at Discovery Networks Europe and Head of Consumer Communications Central and Eastern Europe at the international agency MMD Public Relations.
Before G2A, Mona has been associated with the retail industry and leaders of omnichannel sales globally – first as CMO of 4F, 4F Junior and 4Faces in OTCF SA sports company, then as CMO in the Polish Kazar Group as well as CMO and Executive Team Member at the Empik Group. Currently CMO at G2A.COM - the world's largest global marketplace for digital entertainment in the form of games, gift cards and software.
Quotes
“We act as both the explorer and the caregiver simultaneously, which makes us a very secure and credible presence.” – Mona Kinal
“Content is king. We want to engage, build a community, listen to people, and basically give them what they need.” – Mona Kinal
“Our mission is to make our customers happy, and they can only be happy through experience. So, come to our platform, try our application, and see for yourself.”– Mona Kinal
Takeaways
02:38 Developing a well-defined brand strategy and positioning is crucial for standing out in a competitive market.
03:17 Fostering a customer-centric mindset and making it easy for users to experience the platform should be a fundamental aspect of any company’s approach.
05:36 Utilizing a diverse range of communication channels, both traditional and non-standard, is essential for reaching and engaging with a variety of target audiences.
10:50 Addressing security and fraud prevention is a top priority for digital businesses.
12:17 Continuously investing in both short-term and long-term marketing initiatives is necessary to drive immediate sales and build lasting brand awareness.
Resources
Podcast: Play in new window | Download (Duration: 23:13 — 32.1MB) | Embed
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