1081: Nearbound: Expertise to Influence Through LinkedIn Personal Branding and Social Selling with NearPoint Strategies Founder Natasha Walstra

LinkedIn is your new best friend when it comes to professional growth and shaping your image. It's like a vibrant gathering spot where you can flaunt your skills, make meaningful connections with other professionals, and discover exciting new opportunities. Think of it as more than just an online resume - it's a platform for interactions that could be the game-changer in your career; you never know when a potential employer might stumble upon your profile and be impressed by your achievements.

Natasha Walstra is the founder and CEO of NearPoint Strategies. She is an expert in personal branding and social selling strategy and helps entrepreneurs and sales professionals increase revenue through LinkedIn, personal branding, and social selling strategy. Today, Natasha shares her insights on the importance of personal branding in the modern business landscape, emphasizing the need for professionals to establish a strong online presence and leverage platforms like LinkedIn to differentiate themselves, build relationships, and drive business growth.

Quotes

“The future of business is near-bound, actually bringing it back to how it used to be by moving away from some of the automation, the robots, and the chatbots. It’s about human-to-human conversations and focusing on relationships.” – Natasha Walstra

“You want to be asking yourself, ‘Am I being productive, or just active?’ while spending time on LinkedIn. If you're just being active and scrolling, you’re not going to get anything out of it.” – Natasha Walstra

“Content doesn’t get you conversations; conversations get you content.”– Natasha Walstra

Takeaways

00:10 Personal branding is no longer optional - it is essential for business growth and visibility as a leader.

10:58 Leveraging LinkedIn effectively requires intentional, productive activity, not just mindless scrolling.

13:49 Aligning your personal branding efforts with your overall business goals is crucial.

16:50 Building genuine relationships through conversations, not just automated pitches, is the key to successful social selling on LinkedIn.

28:35 Content creation should be informed by real client conversations and pain points, not just produced in a vacuum.

Resources

Podcast: Play in new window | Download (Duration: 30:40 — 42.3MB) | Embed

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