1089: 20 Years of Entrepreneurial Lessons on Marketing & Systems: Pro Tips to Develop and Scale Up Sustainable Business with CEO of Online Marketing Muscle Dean Mercado

Ever daydreamed about leaving your job and starting something of your own? Switching from a stable job to the unsure world of starting a business can feel like jumping into the unknown. You need to be strong, adaptable, and always eager to learn. However, the benefits of this jump are unmatched. Think about running a business that matches your beliefs and fires up your passion every day.

Dean Mercado is the Founder and CEO of Online Marketing Muscle, a well-respected small business coach and the number one best-selling author of "The Mind Stretch: 49 Inspiring Insights for Business Breakthroughs." Today, Dean shares insights from his entrepreneurial journey, including lessons he learned from his time in corporate America and the challenges he faced when starting his own business. He discusses the importance of finding freedom, overcoming one's ego, and building a business that can run without relying solely on the owner's efforts.

Quotes

“I learned a lot by understanding what not to do. I've become skilled at translating what big businesses do well, and if small businesses adopted some of those strategies, they'd improve significantly.” – Dean Mercado

“If you want to create a business you can retire on, build it as if you're going to sell it.” – Dean Mercado

“Raise your game in a significant way when it comes to marketing, because great marketing paves the way for easier sales. With so much clutter online, it's becoming harder to stand out.” – Dean Mercado

Takeaways

01:00 Entrepreneurship requires a clear understanding of one's goals and a willingness to evolve one's approach to achieve true freedom, whether that's financial or time-based.

09:50 Building a successful business involves leveraging systems, processes, and a team, rather than relying solely on the owner's efforts, in order to create a scalable and sustainable operation.

18:52 Continuously evolving one's mindset and approach is crucial for entrepreneurs to keep up with changing business landscapes, such as the rise of AI.

20:26 Surrounding oneself with the right mentors and advisors, rather than unqualified "experts," is crucial for an entrepreneur's growth and success.

25:04 Focusing on quality over quantity in marketing efforts, such as podcasting and social media, can help entrepreneurs cut through the online clutter and reach their target audience more effectively.

Resources

Podcast: Play in new window | Download (Duration: 27:36 — 38.1MB) | Embed

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