1093: Tap into the Fastest Growing Demographic: Authentic Content Creation, Daily Video Habits for Lawyers, and Spanish Digital Advertising Strategies with Founder of Abogados Now Hugo E. Gomez

How is it possible to attract new clients using mobile video marketing? Harnessing the visual appeal and accessibility of mobile videos can help businesses effectively connect with potential clients and drive engagement. There is huge potential in leveraging video content to engage audiences on mobile devices so it is important to take advantage of it while you still can to grow your client base.

Hugo E. Gomez is the founder and legal marketing strategist of Abogados Now, a national Spanish marketing agency helping attorneys connect with Hispanic communities. His expertise in Spanish advertising has enabled professionals to tap into the fastest growing demographic that is vastly under-marketed to. Today, Hugo talks about effective digital marketing strategies for attorneys to authentically connect with Spanish-speaking communities. He emphasizes the need for authenticity and personability over production value, as well as the value of consistent content creation and publishing to build trust and reach a wider audience.

Quotes

“The more money you spend on production, the less likely it is that it's going to work.” – Hugo E. Gomez

"It's not the asset; it's the creation and publishing of the assets every day." – Hugo E. Gomez

“Perfection is overrated. It's the enemy of profitability.” – Hugo E. Gomez

Takeaways

02:44 Authenticity and personability are more important than production value when creating content to connect with consumers.

06:11 Consistent content creation and publishing, even in short 30-60 second formats, can lead to significant results through training the algorithm and reaching a wider audience.

12:42 Perfection should not be the enemy of profitability, as taking action and iterating is more important than striving for flawless content.

13:26 Outsourcing content creation and marketing to a specialized agency can alleviate the burden on professionals like attorneys, allowing them to focus on their core business.

18:35 The Hispanic market is an existential threat for businesses not investing in targeted marketing, as it represents a rapidly growing demographic that is currently underserved.

Resources

Podcast: Play in new window | Download (Duration: 23:34 — 32.6MB) | Embed

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