1094: Discover Joy, Community, and Creativity in Appraisal Work through Authentic Content with CEO of Artifactual History Appraisal Sarah Reeder
Is it actually possible to market your business in a way that feels authentic and relatable? Yes it is! Instead of the usual sales pitch, consider sharing your passions and expertise openly. Doing this can help you connect with your audience on a deeper level, fostering genuine relationships and building trust in your brand.
Sarah Reeder is the CEO of Artifactual History, a company that specializes in appraising art and antiques. As a certified member of the Appraisers Association of America and the International Society of Appraisers, Sarah has extensive experience working with high-net-worth individuals, museums, and auction houses. Today, Sarah discusses the unique challenges and opportunities of being an appraiser, including the need to maintain client confidentiality, the process of conducting appraisals, and the importance of educating the public about the art and antiques industry.
Quotes
“It liberates me to just share what I love and find exciting about art, antiques, and what drew me to the field in the first place.” – Sarah Reeder
"The more I've detached from outcomes, the more fun I've had and the more wonderful people I've met." – Sarah Reeder
“We have the creative power to make our own decisions and figure out what will work best for us. I encourage people to experiment—just try out what feels truly enjoyable and authentic to you and see where that takes you.” – Sarah Reeder
Takeaways
01:19 Appraisers must maintain client confidentiality, which can make it challenging to share their expertise publicly, but they can find creative ways to educate and engage the public about the art and antiques industry.
15:45 Entrepreneurs should focus on sharing their authentic passions and philosophies, rather than chasing the latest marketing trends, as this can lead to more meaningful connections and aligned clients.
22:00 Detaching from immediate outcomes and taking a long-term, "garden mentality" approach to content creation and community building can be more fulfilling and impactful in the long run.
30:10 Collaborating with like-minded individuals, whether colleagues or friends, can make the entrepreneurial journey less lonely and more enjoyable.
33:59 Embracing the creative power to make one's own decisions and find what works best, rather than blindly following prescriptive advice, can lead to more fulfilling and successful entrepreneurial endeavors.
Resources
- Worthwhile Magazine: Since knowledge is power, we believe an open dialogue about connoisseurship is worthwhile.
- Artifactual History®: Fine Art and Antique Appraiser
- Sarah Reeder on LinkedIn
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