1106: Mortgage Marketing Insights: Social Media Strategies, Lead Generation, and Influencer Engagement with CMO of loanDepot Alec Hanson

Innovative social media and marketing strategies are transforming the mortgage industry landscape. By leveraging platforms like Instagram, TikTok, and LinkedIn, mortgage professionals can connect with clients in creative and engaging ways. These strategies not only enhance visibility and brand awareness but also foster meaningful relationships and drive business growth in the competitive mortgage market. 

Alec Hanson is the CMO of LoanDepot, a contemporary leader in the mortgage industry. With a passion for impactful work, Alec helps Americans achieve the dream of homeownership through innovative branding, marketing, and social media strategies. He understands today's consumers want self-educated experiences with control over their journey. Today, Alec shares his transformational approach for authentically engaging customers in the modern digital world. Stay tuned!

Quotes

“Homeownership is uniquely tied to the American Dream concept, owning the land you live on, and a mortgage provides that vehicle. It's a really incredible place to be.” – Alec Hanson

"I think the modern consumer of today is just really done with the catch in marketing. They're done with the gotchas, the emails, and the calls. I think they want to be served in unique ways." – Alec Hanson

“Fall back on your purpose. If you really do have a purpose to help people with your product or service, and many mortgage professionals really have that in their soul, they just want to help people with their products and services.” – Alec Hanson

Takeaways

04:55 Providing value and education through content is more effective than just pushing sales pitches on social media.

12:44 Being active on the social media platforms where your target audience is engaged, even if they seem unconventional, can lead to meaningful connections and business opportunities.

23:45 Overcoming personal insecurities and fears about being vulnerable online is crucial to building a successful personal or business brand.

26:58 Aligning your social media strategy with your core purpose and passion for helping others can give you the motivation to keep going.

30:10 Developing a consistent, empathetic, and educational content strategy across multiple social platforms can snowball into significant business growth over time.

Resources

Podcast: Play in new window | Download (Duration: 31:34 — 43.5MB) | Embed

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