1109: Eavesdrop with Ella: Marketing & Sales Alignment, Prioritize People Over Products, and Always Keep Going with Sales & Marketing Consultant Ella Parlor

Wednesday, May 15, 2024

Many companies are tired of feeling lost in the world of marketing. But as it is critical for your business, you must learn powerful marketing strategies beyond social media and fancy websites, such as Identifying distribution gaps, prioritizing people over products, and creating a marketing plan that drives sales. Step up and get ready to take your marketing to the next level!

Ella Parlor is a seasoned sales and marketing consultant with over 15 years of experience driving billion-dollar revenue growth for global brands and startups. She is also the author of “High Tolerance: The Intoxicating World of Alcohol Marketing,” and the host of the “Eavesdrop with Ella” podcast. Today, Ella discusses her unique career journey, including her work with top alcohol brands like Jameson Whiskey and Red Bull, and how she has developed effective sales and marketing strategies that go beyond buzzwords and social media to drive real results for her clients.

Quotes

“Marketing is full of buzzwords, and it can feel a bit elusive, especially for sales leaders and those in leadership roles within the sales space.” – Ella Parlor

"Sometimes we get so focused on selling more to our current customer base that we overlook the opportunity to grow our customer base." – Ella Parlor

“As we grow, our successes are great, and we love to have those accolades in our back pocket. But that's not where it stops—we have to keep going. And yes, when we fail, it can be so painful, even feeling like we want to give up, but failure is not fatal. It's the courage to keep going that matters most.” – Ella Parlor

Takeaways

05:10 Focusing on the consumer journey and activating marketing tactics at the point of purchase is crucial for driving real results, rather than relying solely on above-the-line marketing.

13:17 Aligning sales and marketing teams to work towards the same goal of driving more sales and revenue is essential for business growth.

17:55 Prioritizing personal well-being and legacy, in addition to business success, is key for long-term fulfillment and impact.

19:51 Maintaining a balance between spiritual, emotional, financial, and physical well-being is key to achieving true success, beyond just financial metrics.

24:48 Perseverance and the courage to keep going, even in the face of failure, are essential for achieving lasting success.

Resources

Podcast: Play in new window | Download (Duration: 26:18 — 36.3MB) | Embed

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Filed in: Interview • Podcast

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