1113: Bridging Cultural Divides to Expand Your Business Globally with Founder of We As One Eugene Kwaku
Expanding your business globally can be challenging due to communication barriers that hinder effective collaboration and understanding. Overcoming language differences and cultural nuances requires patience, adaptability, and a willingness to embrace diverse perspectives. By investing in language training, cultural competency, and leveraging technology for seamless communication, businesses can bridge these barriers and thrive in international markets.
Eugene Kwaku is an intercultural marketing expert helping companies overcome global communication barriers. Born in Ghana and raised in Japan, Eugene understands bridging cultural divides better than most. As a founder of We As One, a non-profit aiding Japanese outreach, Eugene has successfully launched international initiatives for clients. His unique background and problem-solving mindset equip him to globalize clients' untapped innovations. Today, Eugene discusses the importance of simplifying complex plans and leveraging partnerships, not just content creation, to break through the noise of our digital world. Stay tuned!
Quotes
“The first language in Japan is not English. So if we could bridge that gap using a system or a service, I think there's a value added there.” – Eugene Kwaku
"I think it's important to build a framework where you're still getting an immediate answer, but you also want to spend more time analyzing that answer." – Eugene Kwaku
“One thing that can be an asset, that can be an answer, is partnerships. So rather than one company starting from scratch, being in partnership with different individuals or companies that are already running the medium is a good way to go.” – Eugene Kwaku
Takeaways
03:56 Leveraging one's multicultural background can provide unique insights and value in bridging communication gaps between different countries and markets.
07:18 Focusing on a specific industry or niche, like the anime industry in Japan, can lead to the development of successful and impactful business ventures.
16:43 Forming strategic partnerships, rather than solely creating content, can be an effective way to cut through the noise and reach target audiences in a crowded digital landscape.
20:38 Taking the time to analyze and understand the information provided by AI tools like ChatGPT, rather than just relying on the immediate answers, is crucial for effectively implementing the insights.
27:04 Implementing structured systems and routines can help overcome challenges with motivation and self-doubt, allowing for more consistent and productive work.
Resources
Podcast: Play in new window | Download (Duration: 53:47 — 74.1MB) | Embed
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