1120: Online Business Strategies for Professional Services and Course Creators with Business Coach and Marketing Strategist Suzanne Reilley
Ever thought about how knowing your audience's feelings could change your marketing? It's like seeing the world from your customers' viewpoint and making messages that really connect with them. This not only builds trust and loyalty but also leads to stronger engagement over time. By showing that you value and understand their feelings, your customers are more likely to become advocates for your brand, further boosting your reputation and reach.
Suzanne Reilley is a business coach, marketing strategist, and copy advisor who works with professional service businesses and online course creators. In this conversation, Suzanne discusses the importance of understanding your ideal customer, using their language in your marketing, and crafting a clear value proposition. Suzanne shares examples of how she has helped clients refine their messaging to better connect with their target audience.
Quotes
“It's important to not only speak to your audience but also to be clear about what you're offering. Have a well-refined value proposition as best as you can.” – Suzanne Reilley
"Business is such a game of outer growth and inner growth. I think that's the part people don't always appreciate when they're starting." – Suzanne Reilley
“It's really important to understand what is happening in your ideal client's life, why they might have come to you for a solution, and to really craft your website, your emails, and everything else in their language.” – Suzanne Reilley
Takeaways
03:15 Focusing on understanding your ideal customer's language, needs, and pain points is crucial for crafting effective marketing messages.
06:14 Clearly defining your value proposition and being specific about what you offer is essential for connecting with your target audience.
10:33 Leveraging customer research to inform your product and content development can lead to more impactful offerings.
17:40 Seeking objective feedback and being willing to evolve your business and personal mindset are key to overcoming challenges and achieving success.
23:34 Maintaining a balance between the practical and emotional aspects of running a business is important for sustainable growth.
Resources
Podcast: Play in new window | Download (Duration: 24:45 — 34.2MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
Subscribe
If you enjoyed this article, subscribe to receive more just like it.
