1121: Boost Your Dental Practice: Strategies to Convert Leads into Loyal Patients with New Patients Flow Founder Benjamin Suggs
Are you struggling to attract new patients to your dental practice? Despite your marketing efforts, do you find your patient base stagnant? These are common challenges that many dental practices face. The key to overcoming these obstacles lies in a comprehensive plan that prioritizes patient satisfaction. By implementing robust call tracking, training an excellent front desk staff, and establishing a consistent follow-up system, you can turn missed opportunities into loyal, satisfied patients who advocate for your services.
Benjamin Suggs is the founder of Flow New Patient Marketing, an Atlanta-based marketing company that provides breakthrough marketing strategies for dental and medical practices, and the host of The Dental Flow Podcast. He has helped hundreds of doctors start, purchase, or grow their practices, acquiring over 1,000 new patients and producing $100 million in new patient production. Today, Benjamin discusses the importance of improving the patient experience in dental practices, highlighting how competition has led to more welcoming and comfortable environments.
Quotes
“Everything we can do externally, like digitally marketing your practice, is secondary to simply delivering an amazing experience for development.” – Benjamin Suggs
"The reality is, in every aspect of a dental practice, you have to not only be selling but be selling the right way." – Benjamin Suggs
“Simplicity is the ultimate form of sophistication.” – Benjamin Suggs
Takeaways
01:01 Improving the patient experience in dental practices, such as creating a welcoming environment and offering amenities, can lead to increased patient satisfaction and loyalty.
09:34 Google Ads is a highly effective marketing channel for dental practices, providing a reliable and controllable way to acquire new patients with a strong return on investment.
19:07 Effective dental practice marketing requires a focus on the entire patient journey, from the initial phone call to follow-up communication, to ensure a positive experience and maximize conversions.
25:50 Staying up to date on industry trends and best practices, through resources like podcasts, can help dental practices improve their marketing and operations.
28:45 Simplifying marketing messaging and value proposition is key to making it easy for potential patients to understand and engage with a dental practice.
Resources
- Flow New Patient Marketing: Dental Marketing Trusted by Dentists
- Benjamin Suggs on LinkedIn
- The Dental Flow Podcast
Podcast: Play in new window | Download (Duration: 31:19 — 43.2MB) | Embed
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