1130: School of Podcasting: The Secret to Podcast Success with Podcast Consultant Dave Jackson

Friday, June 28, 2024

Growing a podcast and fostering a meaningful connection with listeners can be a challenging journey. It's natural to feel unsure about how to consistently deliver value and keep your audience engaged. Finding your unique voice, understanding what resonates with your listeners, and consistently delivering quality content are key to building a loyal audience. It takes time and experimentation to refine your approach and create content that genuinely connects with your audience.

Dave Jackson is the world's top podcasting educator, helping hundreds of podcasters solve the problem of growing and monetizing their shows, and author of the book, Profit from Your Podcast: Proven Strategies to Turn Listeners into a Livelihood. As the founder of School of Podcasting, he has taught thousands how to consistently create engaging content, identify their target audience, and promote their podcast to build a loyal following. Today, Dave discusses how podcasters can build an audience through consistency, providing value to listeners, overcoming obstacles like self-doubt, and promoting their show through guest appearances and newsletters. Stay tuned!

Quotes

“You don't have to be great to start, but you do have to start to be great.” – Dave Jackson

"Just be yourself, put the information out there. It takes a little bit of time to get comfortable behind the mic." – Dave Jackson

“It's great to have a consistent schedule, because that leads to becoming part of the routine. But you also have to have consistency and value.” – Dave Jackson

Takeaways

03:00 Consistency and providing value are key to building a successful podcast audience.

03:41 Understanding your target audience and aligning your content with their needs is crucial for podcast growth.

17:59 Collecting positive feedback from listeners can help motivate you through challenging times in podcasting.

20:45 Focus on creating high-quality content first, before worrying about production value or technical details.

30:05 Actively promoting your podcast through guest appearances, newsletters, and encouraging listeners to share can significantly grow your audience.

Resources

Podcast: Play in new window | Download (Duration: 39:42 — 54.7MB) | Embed

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Filed in: Interview • Podcast

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