1131: Rainmakers: Relationship Management, CRM, and AI to Transform Legal Business Development with Sales Expert Shavon Jones
For lawyers, entrepreneurs, and business professionals, building meaningful connections is critical for success. Especially in law, where trust and reputation are crucial, good relationship management can differentiate a successful practice from a failing one. So, the question is, how can lawyers, who are known for their analytical thinking and busy schedules, improve in this important skill?
Shavon Jones is an award-winning attorney with extensive experience in business development, and author of the book, 52 Sales Tips & How to Use Them. Shavon specializes in relationship management, CRM, and AI integration. Today, Shavon will talk about forming, nurturing, and deploying business relationships effectively. She will also discuss the importance of leveraging technology and AI to stay ahead in the legal profession.
Quotes
“If you position yourself well on LinkedIn and in legal organizations, people will come to you. The best relationships come from your natural interests and passions.” – Shavon Jones
"Find your personal True North and follow that because that's where your success and joy are going to lie." – Shavon Jones
“Be less combative and more solution-oriented; it's something that will lead to clients having a better view of us.” – Shavon Jones
Takeaways
03:03 Lawyers need to overcome discomfort with self-promotion and embrace business development strategies to grow their practices.
07:08 Centralizing and nurturing relationships through a CRM system is crucial for maintaining consistent business results.
12:53 Leveraging AI and technology can help lawyers stay ahead but requires careful consideration of ethical implications and maintaining a human touch.
23:09 Adopting a more solution-oriented, less combative mindset can improve client relationships and lead to better outcomes for lawyers.
28:57 Finding one's personal passion and purpose is key to achieving success and joy in business development.
Resources
- Sales for Lawyers: Convert Relationships into Revenues
- Shavon Jones on LinkedIn
- 52 Sales Tips & How to Use Them by Shavon Jones on Amazon
Podcast: Play in new window | Download (Duration: 31:15 — 43.1MB) | Embed
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