1134: Grow Your Investment Business through Podcast Guesting, SEO, and Brand Recognition with Podcasting You Founder Trevor Oldham

Monday, July 8, 2024

Imagine being able to share your knowledge with thousands of listeners, build trust, and get new clients for your business—all from your home office. Podcast guesting is the secret weapon that smart business people use to boost their brands. Today, where content is very important, podcasts let you reach interested audiences, and being a guest on the right shows can transform your business trajectory.

Trevor Oldham is the founder of Podcasting You. Today, he shares expert insights on leveraging podcast guesting for business growth on alternative investments. He discusses the importance of choosing the right podcasts, the benefits of consistent podcast guesting, and the critical role of having a well-designed website to capture leads. Tune in to discover how podcast guesting can enhance your brand recognition, generate quality leads, and establish credibility in your industry.

Quotes

“It's not worth it to work with clients that are unpleasant to deal with; I'd rather make a little less money but work with clients I enjoy.” – Trevor Oldham

"The number one reason people like to go on podcasts is to generate leads. Outside of that, you get brand awareness, brand recognition, and the networking aspect of meeting other podcast hosts." – Trevor Oldham

“When you're doing an interview, make sure you're in a quiet place. A good quality podcast microphone is essential because you want the sound quality to be good for both you and the host.” – Trevor Oldham

Takeaways

01:05 Podcast guesting can be an effective strategy for alternative investment companies to build brand recognition and generate leads.

04:08 Ensuring a professional online presence, with clear contact information and a way for interested listeners to connect, is important to capitalize on podcast appearances.

14:01 Choosing the right podcasts to appear on is crucial, as going on shows that don't align with the target audience can be a waste of time.

18:41 Expanding into new alternative investment niches, while staying connected to the core expertise, can help a business grow and diversify.

23:54 Being willing to "fire" clients that are not a good fit can significantly reduce stress and improve the overall work experience.

Resources

Podcast: Play in new window | Download (Duration: 27:34 — 38.0MB) | Embed

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Filed in: Interview • Podcast

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