1137: AI-Powered Direct Mail, Team Building, and QR Code Innovations with Direct Marketing Strategist Jeff Tarran
In a time when digital marketing is everywhere, like email campaigns, social media ads, and SEO strategies, it might be surprising that direct mail is becoming popular again. Yes! The same direct mail that used to fill your mailbox with catalogs and postcards is now getting a boost from artificial intelligence (AI). This mix of old and new is turning out to be a strong tool for businesses to connect with their customers better.
Jeff Tarran, the COO of Gundir, is at the forefront of integrating AI with direct mail. His company specializes in using address-based data to help B2B and B2C businesses drive new leads and close more sales. Jeff and his team are not just using AI to improve direct mail—they are redefining it. Today, Jeff discusses the integration of AI with direct mail, the importance of building effective teams, innovative uses of QR codes, and more. Stay tuned to learn about the latest trends in direct mail marketing and discover how to enhance your marketing strategies using address-based data and AI.
Quotes
“Building teams, getting the best people possible, and giving them everything that they need to do their job really well is kind of how I look at my job these days.” – Jeff Tarran
"Variable printing has come a very long way and it's made it so direct mail can be pretty much every bit as unique and personalized as digital marketing is perceived to be." – Jeff Tarran
“When the best leaders' work is done, the people say we did it ourselves. And that's just kind of how I feel about what it takes to empower people and make them feel successful.” – Jeff Tarran
Takeaways
01:03 Effective teams are essential for driving business success, especially in the face of rapidly changing technologies like AI.
02:30 Embracing new technologies like AI can help streamline processes and boost efficiency, but it's crucial to ensure employees feel comfortable and empowered to use them.
10:28 Integrating direct mail with digital channels like email and website tracking can significantly improve marketing campaign performance.
12:42 Personalization and customization are key to making direct mail more engaging and effective, from variable printing to QR codes with unique offers.
15:05 Maintaining a focus on empowering people and celebrating their successes is a hallmark of strong leadership.
Resources
Podcast: Play in new window | Download (Duration: 16:49 — 23.3MB) | Embed
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