1139: Expert Tips on Customer Targeting, List Building, and Marketing Strategies with CEO of Hasseman Marketing & Communications Kirby Hasseman

Wednesday, July 17, 2024

Every entrepreneur, marketer, and business owner knows the struggle of attracting and retaining customers. But what if there was a way to simplify this daunting task? What if the secret to skyrocketing your business's success was right in front of you, waiting to be discovered? Effective marketing strategies blend various tactics, from identifying target audiences to crafting compelling messages and choosing the right channels to disseminate those messages.

Kirby Hasseman is a renowned author who has penned five books, including the popular "Hit the Target." He hosts the podcast "Delivering Marketing Joy" and is the CEO of Hasseman Marketing and Communications, a full-service marketing company. Today, Kirby discusses his target marketing framework, the importance of understanding the difference between brand and direct marketing, and the crucial role of list building. Tune in as he delivers marketing wisdom and joy, and be prepared to take your business to new heights.

Quotes

“Identify your perfect customer. If you spend a lot of time chasing people who beat you up on price, it's because they don't value the specific thing that you are great at.” – Kirby Hasseman

"The greatest distance in the world is the distance between 'I know' and 'I do.' We know what we're supposed to be doing, but we're not consistently doing it." – Kirby Hasseman

“To create a lead magnet that works, it needs to be valuable to your customer. If you feel comfortable charging for it, then you know it's good enough to give away for free.” – Kirby Hasseman

Takeaways

02:28 Understand the difference between brand marketing and direct marketing - brand marketing builds awareness while direct marketing drives immediate action.

08:44 Focus on identifying and serving your ideal customer, rather than trying to be everything to everyone.

15:06 Build an email list of engaged subscribers to own your marketing channel, rather than relying on rented social media platforms.

18:29 Create valuable, consumable content that speaks directly to your target customer's problems to build trust and authority.

26:05 Consistently apply proven marketing fundamentals, rather than constantly chasing the next shiny object.

Resources

Podcast: Play in new window | Download (Duration: 27:42 — 38.2MB) | Embed

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Filed in: Interview • Podcast

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