1140: The Secrets of Plant Medicine: Future of Cannabis, Functional Mushrooms, and Business Strategies with Mycroboost & Custom Capsule Consultants CEO Robert Johnson

Thursday, July 18, 2024

Imagine a world where the best medicines come from nature, not a lab. This is not a story from the past; it's happening now. As cannabis and functional mushrooms become more accepted and legal, medicine is changing fast. This change is not just about getting high; it's about using plants for overall health by combining old knowledge with new science. Welcome to the future of plant-based medicine.

Robert Johnson is a veteran of the cannabis and hemp industry and the CEO of Custom Capsule Consultants. Robert is not just another entrepreneur riding the wave of legalization; he's a pioneer with a deep passion for plant medicine. Today, Robert talks about the secrets of entrepreneurship and business success, merging health innovation with business strategies and exploring the rapidly evolving landscape of cannabis, hemp, and functional mushrooms. Tune in to discover the importance of precise dosing, the changing public perception of plant medicine, and the future of these groundbreaking industries.

Quotes

“Plant medicine can be a potent tool to help us reevaluate what is important to us and to explore an inner journey, not just looking for outside stimulation or consumerism.” – Robert Johnson

"Micro dosing mushrooms gives us almost a meditative awareness of our thoughts, not identifying with them as much as just seeing them as clouds passing across the sky." – Robert Johnson

“Everything about change in oneself and habit starts with awareness. The more awareness we have, the more we can create new habits around things that don't serve us anymore.” – Robert Johnson

Takeaways

00:53 Measuring and dosing plant-based medicines, like cannabis and mushrooms, is crucial for providing consistent and predictable experiences for users.

03:27 The changing public perception and increasing trust in plant-based medicines, coupled with the entrepreneurial mindset, create opportunities for innovation in emerging markets.

04:21 Maintaining an open-minded and optimistic approach, while learning from both successes and failures, is key to navigating the challenges of entrepreneurship.

22:00 Seeking ideas and input from all members of an organization, regardless of their position, can lead to valuable solutions and business improvements.

24:42 Microdosing plant-based medicines can promote neurogenesis, neuroplasticity, and increased self-awareness, supporting personal growth and habit change.

Resources

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