1141: Tier Level Digital Marketing: Guide to Building Client Relationships with CFO of Tier Level and Printed Theory Ashlie Marshall

Tuesday, July 30, 2024

Transactions often happen with just a click, you might think that the human touch has become obsolete. But guess what? The reality is quite the opposite! Authentic relationships are still the cornerstone of successful business operations. Whether you're a solopreneur or a C-suite executive, the power of genuine connections can make a huge difference in your business growth and sustainability. So, how do you foster such relationships in an age where digital interactions often overshadow face-to-face meetings?

Ashlie Marshall, CFO of Tier Level and Printed Theory, is an example of how authentic relationships can fuel business growth. She believes in focusing on transparency, honesty, and the human touch in all business dealings. Ashlie truly values genuine interactions and always insists on being honest, even when it's a bit uncomfortable. Today, Ashlie shares insights on fostering authentic business relationships, overcoming growth roadblocks, the challenges of working from home, and the importance of personal and professional development. Listen to learn more!

Quotes

“What you see is what you get with me. I'm very much going to always tell you the truth, even if the truth is not what you want to hear.” – Ashlie Marshall

"We don't only grow your online business, but we build relationships and foster those relationships. We really seek and aim to grow our customers that we gain every year." – Ashlie Marshall

“Be a good human and your blessings will follow. Growth will happen. Be a good human even in the face of adversity and challenges.” – Ashlie Marshall

Takeaways

01:29 Honesty and transparency, even when difficult, can foster strong relationships and drive business growth.

05:13 Empowering employees through personal development and delegating responsibilities can unlock a company's full potential.

09:39 Balancing analytical business goals with emotional support and understanding for clients and employees leads to better outcomes.

20:28 Embracing the challenges of working from home as a parent can build resilience and strengthen relationships.

29:35 Maintaining a positive, "good human" mindset can help overcome adversity and lead to personal and professional blessings.

Resources

Podcast: Play in new window | Download (Duration: 30:30 — 42.1MB) | Embed

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