1146: Master Digital Advertising with DRAFT Media Partners CEO Skip Wilson
What are the keys to successful digital marketing and advertising in today's landscape? Explore the fundamentals of advertising that still apply, even as the tools and technologies continue to evolve. Learn how to blend the old and the new to deliver measurable results for your business, and discover the common pitfalls to avoid when running paid advertising campaigns.
Skip Wilson is a digital media pioneer who has shaped the advertising landscape for decades. As the co-founder of Draft Media Partners, he empowers businesses to reach their target audiences with precision and measurable results. Today, Skip discusses his expertise in blending traditional advertising fundamentals with new digital technologies, shared strategies for troubleshooting underperforming paid advertising campaigns, and recounted his career journey from copywriter to digital media pioneer, offering insights on the challenges and lessons learned as an entrepreneur. Stay tuned!
Quotes
“Rarely is the case that a campaign didn't work. Usually it's some piece that didn't work. Just take the time to dig in to figure out which piece it was and fix that.” – Skip Wilson
"Have radical empathy. Listen to your customers, employees, and that jerk that's yelling at you about something that's going wrong with your product. That person's more valuable than anyone else in your life." – Skip Wilson
“The more you can increase urgency, desire or trust and decrease delay, cost and effort, that's what people are looking for.” – Skip Wilson
Takeaways
01:33 Blending old and new marketing fundamentals is key to navigating the ever-changing digital landscape.
07:19 Systematically identifying and fixing specific issues in an ad campaign is more effective than simply declaring it a failure.
10:06 Embracing failures and learning from them can lead to significant growth and adaptability as an entrepreneur.
24:34 Leveraging data-driven planning and tracking tools can help businesses effectively reach their target audiences and achieve measurable results.
26:13 Radical empathy towards customers and their feedback, even if delivered poorly, can provide invaluable insights for improving a business.
Resources
- DRAFT Media Partners: Get results from advertising.
- DRAFT Media Partners on Facebook
- Skip Wilson on LinkedIn
Podcast: Play in new window | Download (Duration: 27:36 — 38.1MB) | Embed
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