1147: Streamline Franchise Marketing: Promote Local Growth through Innovative Solutions with LOMA Co-Founder Brett Campbell
Are you a franchise owner or marketer struggling to effectively scale your local marketing efforts? Franchisees often find themselves overwhelmed with the daily responsibilities of managing operations. This leaves them with little time to focus on marketing efforts. As a result, they may struggle to promote their business effectively. Balancing these tasks can be a significant challenge for many franchisees.
Brett Campbell is a seasoned franchise marketing expert with nearly 30 years of experience driving profitability, growth, and brand excellence for major brands like Papa John's and Tropical Smoothie Cafe. As the co-founder of LOMA Platform, Brett has developed a unique solution to address a critical gap in the franchise industry - the lack of scalable tools to support local store marketing efforts. Today, Brett discusses the challenges franchise owners and marketers face in effectively executing local store marketing efforts. Stay tuned!
Quotes
“Local store marketing is one of those areas of marketing that's always been there, but it's not pushed enough. It's not emphasized because it's hard to scale.” – Brett Campbell
"We're trying to create this easy to order process for these franchisees to come in and understand exactly what they're looking for." – Brett Campbell
“Identifying the gaps in your area of expertise and figuring out how to solve them would be my words of wisdom at this point.” – Brett Campbell
Takeaways
02:02 Local marketing is crucial for franchise brands to drive sales and awareness, but often lacks the necessary support and tools.
12:06 LOMA Platform aims to streamline local marketing efforts for franchisees and field marketers, reducing tedious tasks to a few clicks.
17:30 The platform provides a marketplace for franchisees to easily find and hire local marketing vendors, with data-driven insights and benchmark KPIs.
20:39 LOMA's solution can potentially disrupt marketing for small businesses by connecting them with vendors and automating local marketing execution.
24:18 Identifying gaps in your area of expertise and finding creative solutions to fill them can lead to successful business opportunities.
Resources
- LOMA Platform : The platform designed to validate and scale local marketing for multi-unit brands.
- Brett Campbell on LinkedIn
Podcast: Play in new window | Download (Duration: 26:01 — 35.9MB) | Embed
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