1149: Craft Compelling Brand Stories for Small Business with Bowe Digital Owner Wayne Stanley
Is your business's marketing message feeling stale and outdated? Too often, businesses get stuck focusing on the features and investments they've made, rather than the human connection that truly resonates. As businesses evolve, so too must their storytelling. With the right guidance, even long-established brands can rediscover the spark that made them special in the first place. Are you ready to breathe new life into your company's story? The path forward may be closer than you think.
Wayne Stanley is the Chief Inspiration Officer at Bowe Digital, a marketing agency acclaimed for helping small businesses craft compelling brand stories. With over a decade of experience, Wayne specializes in revitalizing outdated marketing strategies and reigniting enthusiasm within organizations. His unique approach combines customer insights, employee workshops, and creative storytelling to uncover the authentic essence of a business. Today, Wayne discusses the importance of crafting a compelling and evolving brand story for small businesses, focusing on listening to customers, aligning internal priorities with external needs, and much more so stay tuned!
Quotes
“One of the best and worst things about today's world is that we can get whatever customer service we want.” – Wayne Stanley
"Enthusiasm is one of the most contagious feelings there can be. So you have to harness that enthusiasm for your company, your brand, your service, and figure out how to get others to do that." – Wayne Stanley
“Your story two months before the pandemic was very different. It should be able to evolve as your company does.” – Wayne Stanley
Takeaways
01:10 Effective storytelling for a business involves understanding what customers truly value, not just what the business wants to promote.
04:11 Businesses should regularly review and update their brand story to ensure it remains relevant and resonates with their target audience.
11:34 Integrating a new brand story across all aspects of a business, from customer interactions to internal culture, is crucial for success.
21:12 Businesses should focus on doing more with limited resources, even if it's just a small step, to reignite enthusiasm and update outdated practices.
27:53 Embracing a "get scrappy" mindset can help businesses find creative, budget-friendly ways to market themselves effectively.
Resources
Podcast: Play in new window | Download (Duration: 29:57 — 41.3MB) | Embed
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