1152: Master the Art of Content Conversion with TrioSEO CEO Steven Schneider
Struggling to make SEO and content marketing efforts pay off can be frustrating, especially when it feels like you're spinning your wheels. Creating content that doesn’t rank or convert can make it seem like your hard work isn’t yielding results. It’s challenging when strategies don’t seem to align with your goals or deliver the expected impact.
Steven Schneider is the Co-Founder and CEO of TrioSEO - the content marketing agency that helps businesses drive high-intent, organic traffic through strategic, bottom-of-the-funnel content. As a self-proclaimed "SEO nerd," he has a unique ability to transform even the most complex SEO challenges into a thrilling "video game" of sorts. Today, Steven discusses his approach to SEO, including the importance of patience, creating a content strategy with a 90-day plan, and the role of lead magnets and user experience in nurturing leads. Stay tuned!
Quotes
“SEO compounds over time, so the people who are good at it are those who are patient enough to see it come to life.” – Steven Schneider
"The better you are at it, the more visitors you can attract. Over time, you develop an organic traffic machine that provides a steady flow of customers and leads." – Steven Schneider
“People who get into business usually don’t have a multi-month time frame in mind; they have a multi-year horizon. So, invest in your company and your brand, because your competitors will if you don’t.” – Steven Schneider
Takeaways
03:34 Patience and a long-term perspective are crucial for success in SEO and content marketing.
05:12 Creating a detailed, data-driven content strategy and roadmap is essential for driving consistent, high-quality results.
12:43 Providing a seamless user experience, with elements like lead magnets and author bios, helps build trust and convert website visitors.
18:08 Networking and being open to serendipitous opportunities can lead to unexpected, valuable business partnerships.
22:06 Leveraging AI responsibly, such as for editing and optimization, can enhance content workflows, but human-written, conversational content is key for ranking and engagement.
Resources
- TrioSEO: Help growing businesses drive more traffic and qualified leads with SEO
- Steven Schneider on LinkedIn
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