1153: Transform Legacy B2B Brands Through Digital Innovation with Greenwood Consulting Founder Jason Greenwood

Saturday, August 31, 2024

Establishing a successful e-commerce presence as a B2B business can be challenging. Transitioning to online sales involves navigating different dynamics compared to traditional B2B sales models. It requires adapting strategies to meet the unique needs of online buyers while maintaining the integrity of your business relationships and offerings.

Jason Greenwood is the go-to expert for B2B businesses struggling to establish a successful e-commerce presence and Host of THE ECOMMERCE EDGE Podcast. As the founder of Greenwood Consulting, a B2B e-commerce consultancy, he has over 25 years of experience helping brands expertly architect compelling digital shopping and brand engagement experiences. Today, Jason discusses his expertise as a B2B e-commerce consultant, helping legacy brands navigate the digital transformation by identifying their requirements, selecting the right technology, and guiding them through the implementation process. Stay tuned!

Quotes

“Travel early and often. Travel as much as you possibly can. It will improve your life in ways you cannot even anticipate.” – Jason Greenwood

"E-commerce is now table stakes; it's an absolute expectation." – Jason Greenwood

“What people call e-commerce is changing, especially in the B2B world. It’s not just the ‘Buy Now’ button; it’s a whole suite of digital services, and I think that’s critical.” – Jason Greenwood

Takeaways

01:19 Identifying and focusing on underserved or overlooked market segments, like B2B e-commerce, can lead to significant business opportunities.

03:04 Providing a comprehensive, hands-on approach to guiding clients through digital transformation, from strategy to implementation, is crucial for success.

07:52 Understanding the unique challenges and pain points of legacy businesses is essential for a consultant to effectively support their digital evolution.

21:47 Structuring a podcast with recurring episode formats can help create a consistent, valuable content experience for the audience.

26:32 Embracing a digital nomad lifestyle and global travel can enhance personal and professional growth through increased empathy and cultural understanding.

Resources

Podcast: Play in new window | Download (Duration: 28:33 — 39.4MB) | Embed

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Filed in: Interview • Podcast

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