1154: Marketing Counts: Proven SEO, Social Media, and Digital Marketing Strategies from Marketing Counts Founders Shreya Banerjee & Paul Counts

Sunday, September 1, 2024

Generating consistent organic traffic while keeping ad spend low can be a challenge many businesses face. The key lies in optimizing your content for SEO by focusing on relevant keywords and creating high-quality, engaging material that meets your audience's needs. Additionally, building a strong presence on social media platforms and encouraging user-generated content can enhance visibility and engagement. Over time, these strategies can help reduce the reliance on paid advertising and lead to more sustainable growth.

Shreya Banerjee and Paul Counts are the Co-Founders of MarketingCounts.com, a powerhouse duo who have generated over $100 million in revenue for their clients, and hosts of The Marketing Counts Digital and Social Media Marketing Podcast. Their unique expertise lies in helping businesses dramatically reduce their skyrocketing ad spend while simultaneously increasing profits. Today, Shreya and Paul discuss the timeless marketing strategies that are making a comeback, including the power of forums like Reddit and Quora, the importance of human-generated content and authentic engagement on social media, and their proven framework for reducing ad spend and increasing profits by optimizing the core foundations of a business. Stay tuned!

Quotes

“AI can't really have experiences, so Google added that to their ranking formula. You can use AI to provide a foundation, but you need to incorporate your own stories and experiences.” - Paul Counts

"Consistency is key, no matter which platform you're using." - Shreya Banerjee

“People are craving human interaction more than ever, so it's very important. I think that's always going to rise to the top, no matter what.” - Paul Counts

“Google loves this because forums generate human-created content, so Reddit and Quora are getting a lot of traffic now. Many people have discredited those, chasing the new thing. But I'm saying, no—the forums are back; they just have different names.” - Shreya Banerjee

Takeaways

01:14 Focusing on the fundamentals of marketing, like sales letters and retargeting, can be more effective than chasing the latest trends.

05:25 Engaging on forums like Reddit and Quora can be a valuable source of traffic and insights, as Google is prioritizing user-generated content.

11:49 Leveraging a combination of AI and human-generated content is more effective than relying solely on AI, as Google values authentic experiences and storytelling.

18:50 Consistent, intentional engagement on social media platforms is crucial for building authority and driving organic traffic.

22:48 Optimizing the foundation of a business, such as messaging, customer avatars, and conversion rates, can significantly reduce ad spend and increase profits.

Resources

Podcast: Play in new window | Download (Duration: 30:07 — 41.6MB) | Embed

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Filed in: Interview • Podcast

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