1156: Differentiate Your Professional Services Firm through Thought Leadership with Scribewise Founder John Miller
As a professional services firm, you're facing a unique set of marketing challenges that set you apart from traditional product or SaaS companies. The typical digital marketing strategies and tactics don't always translate, leaving you frustrated and struggling to stand out. How do you effectively market your expertise and high-value services in a crowded landscape?
John Miller is a marketing maverick on a mission to help professional services firms break free from the shackles of safe, uninspired marketing. As the founder of Scribewise, he's a true trailblazer in the world of thought leadership and demand generation for high-stakes industries like management consulting, IT services, and benefits consulting. Today, John discusses the unique marketing challenges faced by professional services firms and explores the key differences in the buying cycle, customer mindset, and marketing strategies required for success in the professional services space. Stay tuned!
Resources
- Scribewise: We make professional services firms unignorable.
- John Miller on LinkedIn
- Playing It Safe Sucks: A manifesto for courageous marketing by John Miller on Amazon
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