1169: Ascend EQ: Simplify Your Business and Amplify Your Success with Founder and CEO Natalyn Lewis

Saturday, October 12, 2024

Being an entrepreneur can be an emotional rollercoaster, especially when imposter syndrome and self-doubt creep in. It’s easy to fall into the trap of comparing your progress to others, which often leaves you feeling like you’re not doing enough or falling behind. Building a business is a tough journey, and these feelings are incredibly common, but it’s important to remember that success looks different for everyone, and you're likely doing better than you think.

Natalyn Lewis is the Founder and CEO of Ascend EQ and the author of “What Are You Worth?” She is a serial entrepreneur who has built and sold seven companies over the course of her career and has dedicated her work to helping others develop emotional intelligence. Today, Natalyn shares insights from her own entrepreneurial journey, discussing the importance of understanding one's personal values and vision before starting a business. She emphasizes the need to avoid the trap of over-planning and instead focus on taking consistent, actionable steps towards a clear goal. Stay tuned!

Quotes

“If you want to build something that's real, where you're not comparing yourself to everyone else, start by figuring out who you are first.” - Natalyn Lewis

"We're all living in cages with the doors wide open. For 99.9% of people, that cage is emotional—it’s the fear of failure, the imposter syndrome, the fear of the unknown, uncertainty, doubt, and self-deprecation." - Natalyn Lewis

“We are unbelievably powerful individuals with intensely powerful potential. However, there is a rope holding us back, and it’s not real. It just feels real; it is learned and patterned. It’s time to break that pattern.” - Natalyn Lewis

Takeaways

01:19 Focusing on both growth and profitability is crucial for successful Amazon businesses.

07:36 Optimizing product pages with detailed, visually appealing content can significantly improve conversion rates and customer experience.

13:12 Addressing operational inefficiencies, such as packaging and FBA fees, can lead to substantial cost savings and increased profitability.

20:13 Balancing advertising strategies with organic optimization practices is key to achieving long-term, sustainable growth on Amazon.

27:54 Seeking expert guidance can help businesses overcome challenges and unlock their full potential on the Amazon platform.

Resources

Podcast: Play in new window | Download (Duration: 30:07 — 41.5MB) | Embed

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