1170: The Science of Effective Selling: Proven Strategies with Business Coach Wes Schaeffer “The Business Fixer”

Friday, October 18, 2024

It’s incredibly frustrating when your sales efforts aren’t yielding the results you want, especially when you’re putting in the time and energy. Sometimes it feels like you’re fighting an uphill battle, struggling to cut through all the noise and truly connect with your prospects. In today’s crowded market, standing out can be tough, but it might be a sign to revisit your approach and focus more on building authentic, meaningful relationships with your audience.

Wes Schaeffer “The Business Fixer” is a business coach, host of “The Sales Podcast,” and the author of “It Takes More Than a Big Smile, a Good Idea & a Twitter Account To Build a Business That Lasts.” As an Air Force veteran, father of seven, and brown belt in Brazilian Jiu-Jitsu, Wes has a diverse background that has shaped his unique perspective on sales and entrepreneurship. Today, Wes shares his insights on the common misconceptions surrounding sales, emphasizing the importance of listening, asking the right questions, and providing genuine value to customers. Stay tuned!

Quotes

“The best salespeople are the best listeners, and they truly seek to serve.” - Wes Schaeffer

"Invest in yourself. Your company is rarely going to invest in you the way you want or need. They’re unlikely to give you enough leads to hit your own number, and as soon as you succeed, they’ll raise your target. It’s just how it is." - Wes Schaeffer

“Sales is the straw that stirs the drink. Nothing happens until a sale is made, so embrace the profession. To sell is to serve. If you embrace it and approach it with that attitude, the sky really is the limit.” - Wes Schaeffer

Takeaways

02:05 Reframing the perception of sales as a profession focused on serving and solving problems, rather than being pushy or greedy, is important for success.

11:43 Developing a consistent, repeatable sales process with specific daily and weekly activities is crucial for achieving sales goals.

15:27 Effective sales messaging and marketing that is compelling and differentiates a company is essential for attracting the right customers.

18:32 Investing in personal development and sales training, rather than relying solely on the company, can help salespeople adapt and thrive in changing environments.

25:22 Maintaining a positive, committed attitude and bringing one's "A-game" consistently, even when the work becomes routine, can lead to breakthroughs and new ideas.

Resources

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