1170: The Science of Effective Selling: Proven Strategies with Business Coach Wes Schaeffer “The Business Fixer”

Friday, October 18, 2024

It’s incredibly frustrating when your sales efforts aren’t yielding the results you want, especially when you’re putting in the time and energy. Sometimes it feels like you’re fighting an uphill battle, struggling to cut through all the noise and truly connect with your prospects. In today’s crowded market, standing out can be tough, but it might be a sign to revisit your approach and focus more on building authentic, meaningful relationships with your audience.

Wes Schaeffer “The Business Fixer” is a business coach, host of “The Sales Podcast,” and the author of “It Takes More Than a Big Smile, a Good Idea & a Twitter Account To Build a Business That Lasts.” As an Air Force veteran, father of seven, and brown belt in Brazilian Jiu-Jitsu, Wes has a diverse background that has shaped his unique perspective on sales and entrepreneurship. Today, Wes shares his insights on the common misconceptions surrounding sales, emphasizing the importance of listening, asking the right questions, and providing genuine value to customers. Stay tuned!

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