1194: Cullari Media: Dominate Local Ads and Foot Traffic Through Geofencing with Founders Barbara Wardell and Ernesto Cullari

Monday, December 2, 2024

Small businesses often struggle to compete with dominant chains, finding traditional advertising costly and ineffective considering how crowded the market has become. Attracting local customers without losing them to bigger competitors has become a persistent challenge. Geofencing offers a game-changing approach, using precise location-based technology to engage potential customers when they are near a business. By creating targeted, timely connections, geofencing enables small businesses to increase visibility and drive foot traffic while staying competitive against larger brands.

Barbara Wardell and Ernesto Cullari are dynamic figures in the advertising world, leading Cullari Media, a pioneering geofencing ad agency. They focus on helping businesses boost foot traffic through innovative marketing strategies and specialize in using geofencing technology to enhance local advertising efforts. Today, Barbara and Ernesto talk about the power and effectiveness of geofencing in advertising, sharing stories of how it can transform small businesses by increasing foot traffic and local client engagement. Stay tuned!