123: Setup Websites, Get Clients, and Create Funnels That Convert for Any Business with Damir Butkovic

Robert Plank: Damir Butkovic is talking to us today about internet marketing strategy and he's the creator of the magic calendar partnership program. He publishes daily marketing tips on his website at DamirButkovic.com.au and his clients have included clients from start-ups on a minimal budgets to consulting high end fashion realtors. Damir, glad to have you on the show. Welcome to the podcast.

Damir Butkovic: Thank you. I'm glad to be here and of course thank you for the opportunity.

Robert Plank: Awesome. I think we're going to talk about a lot of fun stuff, have a good old time on the show. Could you tell us what it is that you do and what makes you special and different than everyone else out there?

Damir Butkovic: I realized kind of some years ago that I have this rare ability which I thought it's kind of a downfall. I have kind of, call it an analytical mind but what I can see when I talk to someone like the big picture, you know like people say oh I want to, I don't know sell stuff online, so I can see what they want, but I can also see all the moving parts and that's the part where people get confused so I can see, you know, I don't know from Facebook or I don't know website or landing page, or whatever, I can see all those parts which is usually, I can put them together and it makes sense to me. How to connect it all together while most people are too analytical they can't see, we call it, the big idea or they have the idea and they don't know how, it doesn't really exist and it's very complex for them.

For me it's just normal and logical and this is why I love internet marketing of course, is, you know, already it's a lot of moving parts. I say they're not hard but there is a lot of little things. If you go on, for example, and create a Facebook ad, you've got to worry about targeting, you've got to worry about headline, about copy, got to worry about images, and it can be I don't know 20 percent text and the image so little things like that, not hard, for some other people, for them it's already a problem so I can see that part in the targeting and there is PR blasts and partners and SEO and all these things so I can see it all together, put it all together and obviously make it work.

Basically from that part I can see the whole strategy and I can implement the strategy. A lot of people I guess have seen that. They see the strategy and their good at it but they don't even know how to implement it so I kind of have the tech background. I'm not the best quality in tech but I'm very good at it so I'll even know the best tools, which tools to use, to make it all work, or the budget or the easiest, I call it the easiest, and the simplest way so I kind of combine two things together so I would say that's the rare thing that a lot of guys and gals don't really have.

Robert Plank: Cool. I like that way of thinking and that's kind of the way that I think as well where it's frustrating to see, kind of like you said, a lot of people they'll have a lot of ideas or they'll be really philosophical about the marketing but it's one thing to say well you should have some Facebook ads, you should have a high converting landing page, and I'm thinking okay it's great that you said that but wouldn't it be more helpful if you showed it to me. Wouldn't it be helpful if you broke down the pieces and why things are in a certain way. Wouldn't it be more helpful to see someone go from scratch to creating something that's fully working and how it's all the pieces put together? Would you say, Damir, do you have any products or software or are you only a service provider?

Damir Butkovic: In terms of products I have my couple of products that I've done. One is called magic counter partnership program, where I actually teach people about online marketing. Actually give a free funnel with it which of course you've got to go in and do your own branding, put your own copy, but funnel is done. That's one product. I must say like that one a lot because it's kind of from A to Z. Everything's done for them, you know research marketing, copy, funnel tech part, and I do basic stuff on Facebook.

I have that program and the latest one I have is called how to get consulting clients in 14 days or less by sending out one call e-mail and that came out purely from experience. I was in a situation where I had no consulting clients and I need to get them fast and there was no advertising budget so I went, got educated, and I figured out one simple e-mail that you can send out and got a lot of response and I still have those consulting clients that I got. The best part is I learned the strategy from people who actually make millions of dollars. I have that.

I have these two things online but I do provide a service where we do websites, funnels, and all that stuff for other people online but I think maybe you were asking do I have something proprietary, unique software or something like that. No I don't. We actually like to use other people's knowledge. Like for example we would use the tools that are simple to use but done by other people simply because I don't think it's worth it to do my own thing because there are teams, for example, that's support let's say a webber, and there's a whole team that have the support there and their really good at it. So I use a tool that has really good 24-hour, whatever, support, and then plug it into whatever I'm doing so not everything depends on me. It shouldn't. When I'm not around any of my clients can get support. It's one of the things I don't like to do, well we don't like to do, me and my partner, that everything depends on us then I don't have a life.

Robert Plank: Right.

Damir Butkovic: If we depend on others. For example a lot of, call it web designers out there, they'll do the website and they'll complicate the whole thing while we would do it on the WordPress and say look if you want to change the date, change the date, it's not a big problem or whatever, put a blog post. While a lot people will put in a contract oh it's all coded and now you have to pay me $170 just to change your date and all that. That's exactly the thing that we don't do.

We'll actually use simple tools because obviously we share. If you like. That's not a problem. To make it work and that basically 99 percent of people, even without technology, can quickly learn and do themselves or outsource because even if they don't want to learn because of millions of other people know, for example, how to use WordPress, it's easy to outsource. It's not a big problem. You don't need a senior web developer, coder, which are hard to get and expensive. It's very easy to hire someone for a few bucks an hour to maintain your site, for example. If they have WordPress, it's not that hard to do little updates and all that.

I hope that answers your question.

Robert Plank: Yeah, Yeah it does. What you're saying is that a lot of other people who either set up websites or maintain websites or do these things like for traffic to help other businesses, a lot of other people will, maybe, complicate the process either on accident or on purpose and the client will end up getting locked into something that maybe is not as good as a webber or is not as good as WordPress and what you do is, you instead just make it simple. You just say well there's already this infrastructure in place, I'm not going to use some weird otter responder, I'm not going to build my own otter responder, I'll just use the one that I know works.

Damir Butkovic: Yeah. You said it perfectly. For example, we have a client, my partner, let's say my client, she was locked into a deal where her domain reseller was buying her domain and charging her $200 a year for her domain name and we took it off and said basically it should cost you $10, so we transferred the domain name, right? I don't want to, for example, I consider myself a marketer, so yes please call me for strategy for funnels, for making complex stuff simple. For example, I don't see a value in putting people in such a contract and resell them something that's cheap and make money there and then they call me for minuscule things, that's not my thing and I've learned that a lot of people in this business, that I don't like, just simply overcharge clients for the things that shouldn't be overcharged.

I would say, for example, to anyone who's building a website, build it on WordPress, use active campaign as in e-mail marketing, which is I think by far the best out right now and most affordable for what it can do or a Webber, or I don't care, use Mail Chimp, use anything you like, right? Use the services that are already easy. Use a PayPal or Stripe for your payments. Use clip funnels for landing pages and funnels and whatever. Use the systems that are already there. They're all free or very cheap and very easy to use and everyone's happy. That's what my advice would always be. Use something that's already been built and has much better support. As I said, this is not my core business. I'll support them, that's why I don't like to complicate.

Also, we figure out where we fit in this business. We are not the cheapest, but we are also not the agency, right? We don't do websites that need to be coded from scratch and they cost $35,000 or something and they are very complex. I don't want that. You depend too much on the client or to bare a headache. We fit just in between where we can charge $1,000 to $5,000 or maybe $10,000 but still use all those systems and they are very simple. I would say whatever you're doing, simplified because you don't want to be spending time, losing time, while you can be making money. You don't want to be spending time on minuscule things like let's change an image and God knows what and then that takes two days just to contact your webmaster or something. I'd say take something simple you can do or a lot of other people can do for you.

Robert Plank: I like that and I like that way of thinking. Like you said, it's almost like you found the gap in the marketplace, right? A lot of people are priced too low where you're like I don't know why we'd price that low because it wouldn't be worth my while and other people are priced so high, which you said gets kind of scary or becomes very hands on if it's almost a full-time job or a team of programmers trying to make all this stuff, so you're just kind of somewhere in the middle where you use all these tools and you have somewhat of a machine where you can just kind of really quickly set up a site, like you said, plug them into the active campaign, plug them into Stripe, you just kind of have your process and I guess there's a little bit of thinking but not so much where you have to go back and forth with the client for a year or something.

Damir Butkovic: Exactly. Our, for example, we have a lot of clients now in fashion industry and we always offer two choices. We say look we'll build the whole thing for you, build a system, we can teach you how to maintain it or we can do it for you. That said. That's exactly how I want it. You know what I'm saying? I really don't want them to be calling me for little things, you know what I'm saying?

Robert Plank: Oh yeah.

Damir Butkovic: So, I'll simplify the whole thing and make it easy. It's just based on the end of day, the logic conduit, do it we'll find you someone and I'll help you with that. I'll find you the right person to maintain the system. That's how we like to do it. I think it's easy, well for us, it's easy of course. Not for everyone. As I said, I'm not that techy for some techy people other stuff is probably easier and things like that.

For example, I had a client who said I'll actually use infusion soft or should I use active campaign? I said, I had infusion soft for three years and it's called confusion soft for a reason. It's a great system but I said you'll need a person 24/7 to work on it. People who know how to use it are very expensive and the whole system is actually complex. It's not user friendly, like I lost my mind with it and it was either myself, really good with tech, and then move to active campaign and it's the best decision I've done recently. I'm saying, so why complicate. If you don't have to complicate that's always my rule.

Robert Plank: Right. I mean, if one effective campaign gets you a website online or gets the system that your client wants in place and infusion soft my have more features but it's such a mess that you can't even get a site in that same amount of time then what's the point? I'd rather have the one that gets the site in place, right?

Damir Butkovic: Yeah. At the end of the day most clients, if you look at it, and I believe you know that they just want actually their newsletter to go out. Infuse of these, for example, an awesome system, you can have a whole bunch of clients and complex funnels and sales people and all that, it's really great. You don't do it justice if you just send out a newsletter and it costs a lot of money. So I said well go with active campaign, it's much easier to do anything with it and it's much easier to maintain it, like it actually teach whoever you want real quickly, how to do that. Again, why spend money?

Active campaign so far, to be quite honest, I don't know what's happening. I think someone from infusion soft went to active campaign or that's their other thing because they have a lot of similar functions but much simpler. Things like tagging, right? What you can do right now, what we do for our clients, you can put a piece of code on the website and then that code it does a thing called side track, so anyone from, let's say Robert from your list, goes to your site, then the system will tell you hey this person was on product A 10 times and it will slap a tag, very interested, right?

You can go to system everyday or every week, or once a month and say hey who's very interested in this product and then call them up and say hey I've seen you've been interested in this how can I help you make the decision? Or you can actually automate a campaign automatically to go and ask them that. Or, for example, we can send out an e-mail, a newsletter call it, so called newsletter and put your product there and put the piece of content which it says get it at 20 percent discount for the next 48 hours and it's called a conditional content. It will only be shown to people who have very interested tag. It's a perfect automation that you can set up and you don't really have to think. All that, for example, I don't know if it was a little bit too complex or not, but all that you can do with the active campaign, which of course you can do in infusion soft, but it's much easier to do it in active campaign and it costs you like I don't know $9 a month or $50 if you have extra advanced features there.

For very little money you can automate so much of your marketing and it's easy to use, it's really easy to comprehend, which I haven't found yet, e-mail marketing provider that have it. Actually they do, but they don't slap tags, they do the go themes and whatever. I found it a little bit more complex to use.

Robert Plank: You're saying that this tool use active campaign it has all, or maybe most, of the features that you want but it's also simple enough where you can actually get it done?

Damir Butkovic: Yes. Yes. Very simple. Where a lot of people, just to tell you and your peeps, why infusion soft was really popular was this tag, right? If people click on a link you get a tag, clicked on a link, or you do whatever action, you get a tag, right? So when you go to your item, 8,000 people you know at least you click whatever tag you want and you can filter the people and then you can do with them whatever you want. That's exactly what active campaign does, right? Active campaign even has leads corning, meaning if you send out four newsletters out, you can give I don't know anyone that clicks on the link a score of either a 10. Anyone who scores a 40 will be considered as your fan, anyone who's your fan you can send them specific special offers and you know they'll buy your stuff.

Instead of inventing the offers and sending people out to 8,000 people and pray to God that someone will buy, with this you'll filter out and maybe get 150 super warm people and you know they'll be warm because the system just told you where you can send a better campaign out. That's why, for example, well me personally, I love the system active campaign because of little things like that. They're kind of little but they're mega and I can talk about some results but when it comes to, I can give you a real example, when it comes to fashion sites or any retail store online if you have let's say 200 products, when you set up a system which is not that hard if you can wrap your head around it then the system will automatically start to do all these up-sells which will result in a lot more sales because it's sending all these special offers to people that are hot. That's why I love it and it's simple enough to setup.

Robert Plank: That's cool. I like little things like that where it's like it's one of those things where before they found you, I mean, there were probably a lot of things missing in their business, right? Like, maybe they probably weren't doing e-mail marketing at all but now because of what you set up and what you connect for them, now they can send out e-mails but not just blind e-mails to the whole list but super targeted things because you use the right tool for the job it sounds like.

Damir Butkovic: Yeah. Like one client we have and I always say to my friend, he's a marketer also, I said yo these guys are not segmenting the list, and then the list and then he's like that's why they have you. They wouldn't need you. Anyway, it took me like four months. They would send the same e-mail to people on a newsletter list and buyers and I was like guys you can't, I mean you can do that, but I said you got to separate buyers. For example, if you look at open rates with buyers are 30, 35 percent. With non-buyers it's like 20, not bad but hey a lot more.

Anyway, so I was begging them, basically guys segment the list, segment the list, segment the list. Just to put it in perspective, before we started working, their good month would be I don't know $3,000, right? Then obviously they start to work with us then it went to $16,000, $18,000, $20,000, then last month was $30,000. Now, first 12 days they made $30,000, right? Just to give you some perspective from where they started to where they are now.

Anyway, point being is when they did one segmentation to just say hello guys, are you still with us on the list? We were kind of like reactivating people who are not that active. They saw, with one e-mail, $3,400. So with one e-mail they made $3,400 in one day that usually they do in a month. To make only because they segmented the list. I'm like guys do this every week.

Robert Plank: Right but now that you showed them the result, now that you showed them the little boost from doing it one time, now their going to repeat it because you showed them the way to do it. You didn't just talk some theory, you actually proved it.

Damir Butkovic: Yeah, exactly and you know how it is with clients is that it's mumble jumble for them and they don't believe it and some things take time but yeah, exactly, you said now it's easier. When you show someone the money everyone is listening like yeah yeah no problems. Now every suggestion I say is like yeah no problems, no problems, whatever, we'll do it.

Robert Plank: Right. If you say this is an extra $3,400 everyone understand more money. They might not understand segmenting or deliverability but more money, everyone in the world understands that.

Damir Butkovic: Yeah, of course, and there is, I don't know if you do any Facebook ads or any ads you'll have your dashboard and you can actually see the money you put in and get back out.

Let's scale this thing. Obviously you're in profits and the other thing where I teach obviously is like do not care about first sales, like 7 out of 10 people, and that's research done by Shoppingfly, right, and their a billion dollar company, so I take this advise seriously. 7 out of 10 people will buy again when they buy with you so I always say make a first sale, do not worry even if you lost money because 7 out of 10 of them will buy again and that's free money because their only a list. You'll spend no money to market to them. Just send them e-mails on a regular basis. Keep the relationship going. If we are breaking even and making a profit in start, that's great, of course awesome, but I'm more worried keeping contact because that's your real money.

It actually happened with this client. I said you'll get a critical mass and you'll start to sell more, which actually it happened in the last five months, it did happen.

Robert Plank: So, playing the long game, right?

Damir Butkovic: Yeah. Like you I guess, you constantly learn marketing and you probably got educated but you know the heavy weights, they can tell you any results they want but it didn't happen overnight. Maybe their latest campaign happened overnight but it's slowly scaling up because you want to be careful. If you put $20 you earn $40, then you put $40 you earn $80, and it takes time to get to the whatever, a million or I don't know how much they make, it doesn't really matter. There is no overnight call it. I mean, yes there are some campaigns that made really a lot of money real quickly but let's say in the normal world you want to take it slower.

Robert Plank: Right. Along those lines, I don't want to keep you too long.

Damir Butkovic: Oh, that's all right.

Robert Plank: Along the lines of starting a business from zero, I understand, and you mentioned this pretty early on in our discussion but you mentioned that in order to get your coaching clients or to get a bunch of coaching clients in a short amount of time, you send out this four-sentence e-mail to get all your coaching clients. Can you tell us about that?

Damir Butkovic: Yeah. I'll tell you the back story so you get how it all happened. I moved to Bali recently, well a year ago, and then things were well and I hired a guy and he said oh I'll do your campaign for whatever websites and all that, don't worry, I'll do it legit and I was like great I can pay him and all that. I said I'll do my stuff and that was a mistake because I came here three months after, I found myself no clients, he did nothing and what not so I was like okay great, how do I get new clients? I went and listened to some people. I listened to Dan Meredith and then he also mentioned the book from Chet Holmes, it's called the ultimate sales machine and he said what I do, he said I send out, of course you pick who you want to work with, right?

Let's say I want to work with John from I don't know veterinarian or some from whatever, you profile the person, you learn a little bit about them, and you send them something like this. It's a very simple e-mail, right, you said hey, hi John, I was poking around your website so I thought I'd drop you a line and then you put in some kind of a flattery or a compliment. You said I really love your site or I really love what you do, hey I've seen you've been to Hong Kong, I've been there too, something, find some commonality, and then I would actually see hey me and my partner, we specialize in online marketing and developing strategy that builds our clients brand awareness and helps them to sell more stuff online. Very simple, I call this non pitch. Keep it simple. I didn't say hey we specialize in strategy and brought our clients $37,000 while in less than $3,000, no, very simple introduction. Then I said this is the takeaway and I'll tell you why it works, the strategy. Then I say if you'll need anything in this particular niche please give me a shout out, I'll be happy to help. Cheers, Damir.

That's what I would send out. Actually, that's what I did send out and I got four paying clients in two weeks and $5,000 in my bank account. Not a lot of money but that was easily scalable but we had other stuff so I was like we can't have that many consulting clients but point being is it's just an e-mail, you don't need a website, you don't need a business card, you don't need to go out and talking, you don't need advertising budgets, you don't need funnels, you don't need world class call people, you don't need anything as long as you can deliver whatever you are selling.

Now, just to tell you this strategy, why it works, normal e-mail, which you probably get everyday, we all do, hey my name is Damir and I'm a marketer, online marketer, how about we do some work together and I'll do your campaign and let's do some business and make money, you know what I'm saying? You don't know me already, you're pitching to me, there's no connection, it sounds like bull shit. Sorry.

Robert Plank: That's okay.

Damir Butkovic: Yeah. It sounds too much. You want to do business, you don't really want to do business right now, so it's too pitchy I would say. With this e-mail it's literally, it's the opposite, it's like hey I was around, thought I'd introduce myself. You keep it cool and then you say a little bit of what you do and then you take it away. You said hey you tell me if you want help with it. I'm happy to help. Usually when people say hey let's meet, my name is Damir I help people make money online, let's meet next Tuesday, let's talk, let's go on skype, so I'm chasing them, right?

If we got back thousands of years we are actually used to chase food so naturally we will chase what's running away from us. With this e-mail then you say if you need something in this particular niche, it can be literally anything, please give me a shout out, I'll be happy to help. You move away so their human instinct will want to chase you. How can this? So this is what's happening in their mind, strike their ego, like I'm such a big business person and everyone pitches to me and who the hell is this guy, comes, introduces himself and just goes. It bothers them. How can he be so cool? Doesn't he know who I am, right? Then they realize this was actually so cool. This is the first person in a week that didn't really want anything from me or pitched anything to me, let's work. It was just a simple introduction and that's where you get, this is where you say hey why not or what do you got or let's have coffee or meet? Does this make sense?

Robert Plank: Yeah, it does. There's a lot of cool things about that strategy that you just mentioned and that technique there because first of all I like that ... Okay, how about this, you said you got four clients. How many e-mails did you send to get those four clients?

Damir Butkovic: I've sent around 20 e-mails.

Robert Plank: Even less than I thought. That's a pretty good close rate.

Damir Butkovic: Yeah.

Robert Plank: I was almost imaging that maybe he had to send 50, had to send 100, so wow, so only 20 e-mails and that probably took, what an hour, maybe two at the most?

Damir Butkovic: Two, three hours. I have no idea, I forgot.

Robert Plank: Cool, so not even an afternoon, but I what I like about what you mentioned about that is you didn't have to cold call, you didn't have to show up at their business, you just sent out one e-mail after another and what I like about that is, well first of all, aside from the fact that it was an e-mail, but you personalized it to the person, like in the stage where you kind of complimented them and stuff like that and found some common ground, and it didn't even take that long. You just customize one sentence out of the four sentences, just kind of making it where okay like I am writing this to this person, it's not just some spam e-mail going out to a hundred thousand people.

Then I liked also the part where you positioned it as I want to help you, right? You didn't say here's my site, here's where you can buy from me, here's all these packages, you just said where are you stuck and I want to help you so talk to me and then I'll customize what I can do for you. Lots of good stuff there and I'm blown away that it only took 20 e-mails to get those four clients. About that, how did you know who to contact? Did you just look up?

Damir Butkovic: I'll give you the full strategy. What I didn't do because I was such a lazy bum, before strategy would be that you actually follow back with actually letter, the same letter saying look I wrote you an e-mail a couple weeks ago and I don't know if you got it. People get very few letters these days so I didn't even do that. What I'm saying is for anyone who is listening this show, if you follow this strategy, send out the letter, you don't have full practice real quick, and also to mention I tried a couple niches and some niches didn't work out. Okay, I'm an internet marketing so you obviously can work with a lot of people but if it doesn't work out I found out two things. Ordination is not ready or good or I'm pitching too hard. If I don't get the response it's a pitch.

Just to give you an example, for example I was attacking speakers industry in Australia, what e-mail does, why I love it, even if people say no, they still replied, so I've sent out 10 e-mails and I got four responses no thanks we are good at it, which means I've started that relationship somehow. Anyway, remember that. So how it works, I would sit online and let's say you're a copywriter or whatever, pick a name, it doesn't really matter. Let's say you're a copywriter and you need copy writing clients so I would pick, again, some kind of a niche, let's say a copywriter in a weight loss nation, the easiest I could think of, then I would say who would be my ideal client? Who would I like to work for and always reach higher.

I always say if you think you're not good enough, give yourself that. Don't pitch to small business owners, mostly they won't have cash. Go higher, for someone you think they will never give you an answer, they probably will. I would find a company, or a person, or whatever online so I would check their website, I would check their Instagram, I would check their Facebook, and all I'm doing, LinkedIn, and all I'm doing there is two things. I'm looking for an e-mail.

Like if I would be checking you Robert, I would be looking where is an e-mail that it's not an info@ I don't know RobertPlank.com. I would look where is the e-mail of Robert@, you know what I'm saying? I would look to get an e-mail that's personalized if I can. The other thing I would look, what do I really love about them? What do I like? Where is that similarity that I can put in an e-mail that's genuine. You want to put something genuine otherwise it's just energetic, not good. So I would look just for two things and many times if you don't find an e-mail on a website, you go on Facebook, or some social media there will be that e-mail. Sometimes it won't be. Doesn't really matter, right, but if that happens I would even say attention to the business owner or attention to marketing manager, or something, you know? Please forward to person who can make decisions online and then I would just literally take that e-mail, save it perfectly, I would just change that complimentary sentence, and I would shoot off an e-mail. That's the only thing I would do.

If you're I don't know looking for clients, if you're business to business I would definitely attack LinkedIn and what not. I think there are even tools that will give you people's e-mails and what not. I didn't even go that deep into some tools and what not. I really took it easily with internet and everyone has one simple e-mail and it worked, and it still works. For example, I have a guy I know who, he's running Craigsbook ads, like automation, Facebook ads, I said bro you would kill it. If I were you I would just be doing that. I would go to companies, I would say hey man this is what I do, I run traffic through Facebook ads, you know if you need any help with it, which everyone basically does, give me a shout out, happy to help. I think people like that with some kind of services that you know you can do or whatever product, you can kill it real quick and it does matter.

Look, I did this Australian, Indonesia based, the guy I learned it from, he's in the UK. The guy he learned it from that's making gazillions of dollars, is in states. It doesn't really matter where you live. My English is shabby, as you can hear, I make grammar mistakes all the time, and it worked.

Robert Plank: Yes.

Damir Butkovic: You know, whatever you do, just follow the strategy and the strategy's simple. Give them a reason where sending an e-mail always get away with the sentence, I was poking around your website, or I was poking around your page, or I was poking your shop, it doesn't really matter, compliment them, introduce what you do, do not hard pitch, like man I help people sell more stuff online. I help people lose weight. Not I help people lose weight in 30 days and all that. No, no, no. I help people live healthy, something like that and then the take away's, if you need help with it please let me know, happy to help. Cheers, bye.

That's what I would do and that's what anyone can do is listening and I guarantee you you'll get some kind of a result. I say if you sent out 20 e-mails, you don't get the response, you're pitching too hard or the niche is not good, just move away to another niche. You don't have to send 50 e-mails, send 20. Tweak something. It's very easy. It's free, you know?

Robert Plank: Right.

Damir Butkovic: That's what I would do. Simple as that. You can literally in the next half an hour, an hour, if you follow that, you can send out some stuff and I would say you'll get the response, right? Then of course you've got to meet with people, whether it's in person or online, you got to sell them your stuff, obviously.

Robert Plank: Right.

Damir Butkovic: That's the selling part. This is the lead generation part. Yeah, that's how it works and anyone that's listening I urge you go and try it out. It works. I actually did not believe it when I heard. I said it can't be that simple. You got to put more. You got to put my USB and God was not, that's exactly what you don't put. Simple as that.

Robert Plank: That's pretty interesting. I like that not only does it work no matter who you are but it also works no matter where you are in the world and it works no matter what kind of service you provide. Like you said, it might be that you provide a certain service and it's not a good fit for some businesses but then change the kind of business that you're going at, right?

Damir Butkovic: Exactly. Look, it's really good I must say for people who are offering services, it's really good business to business. Where I got questions hey but I'm like I don't know a health coach, how do I do it? If I would be a health coach I would not be targeting, let's say you Robert, directly because it's just simply too many people. I would be targeting people who ... If I was targeting you I would be targeting you to say hey I've seen, I know you're an entrepreneur, I can see entrepreneurial, you probably have a group of people that are working hard and I'm a health coach or whatever, I'm happy to help, happy to share some tips, how to work from home and still stay healthy and not drink gallons of coffee and eating McDonald's or whatever, so if you need any help with that, please let me know, I'd be happy to help.

What I'm doing there I would target leaders in their own niches or industries because they have my group of people, right? Don't get stuck. What I'm trying to say oh I'm doing one to one or whatever, yeah target those people, like target entrepreneurs or someone who has a group of people you want. It works both ways. Business to business or I would say one to one, you just have to not go after each person individually, you go after someone who has a group of those people.

Robert Plank: Right. So they can plug into their network.

Damir Butkovic: Exactly.

Robert Plank: That's pretty cool and I like all the stuff that you've shared with us so far today. I would like to send people your way and if they like what they heard about all of your adventures and your thinking and your advise, where can people go to find out all about Damir and all about the things you do and your websites and all that good stuff?

Damir Butkovic: Yeah. Very simple. I'll spell out my name. I have a Facebook page. I wasn't there for awhile but you can contact me through Facebook or I have a website. Website is DamirButkovic.com.au. It's simple to shoot me an e-mail or whatever. There's something that's not working. I was actually making it look better yesterday and then I made some mistakes, it doesn't look that good anymore. Anyway, you can contact me there or just search me on Facebook or like my page, something, anyway you want to connect and I'm happy to share, answer questions and things like that. It's all there basically.

Robert Plank: Awesome. Well I'm really glad that you were on the show today and I mean, heck I got a lot of really cool stuff out of that and I'm glad that you were able to share all of your stories and your adventures and all the little tid bits that have helped you to get to where you are now. Thanks so much for that.

Damir Butkovic: Thanks. Glad to help. Please use this. I went to one boot camp, paid $10,000 and the guy said on the end of it, Todd Brown, he's awesome. Awesome, brilliant, marketer, he said looks it's worthless if you don't apply it. So it's like great advice. Go and apply it and you'll see how awesome it is.