1248: Northbeam: Conquer Scattered Ad Data and Uncover Hidden Growth Opportunities with CEO Austin Harrison

Monday, March 3, 2025

Marketing data can feel like an overwhelming puzzle—tons of numbers, endless platforms, and no clear path to real results. It’s frustrating to spend money on ads without knowing what’s truly working or where to focus next. The key isn’t just collecting data but actually making sense of it, turning insights into smarter decisions that drive sustainable growth. When marketing moves from guesswork to strategy, every dollar spent starts working harder, leading to better engagement, stronger conversions, and long-term success.

Austin Harrison is the co-founder and CEO of Northbeam, a leading marketing attribution platform that helps businesses optimize their ad spend and drive sustainable growth. With a background in audience analysis and building the first audience panel for Nielsen, Austin has a wealth of experience in helping companies navigate the complex world of modern marketing. Today, Austin shares his insights on the importance of real-time data and the common pitfalls that businesses often face when it comes to marketing efficiency. Stay tuned!