1260: Optimize My Firm: SEO Secrets for Law Firms That Actually Work with VP Lindsey Busfield

Saturday, March 15, 2025

The legal industry is more competitive than ever, and simply having a website or running ads isn’t enough to stand out. Too many law firms pour money into marketing agencies that overpromise and underdeliver, leaving them with little to show for it. The real game-changer isn’t just more traffic—it’s attracting the right clients with strategies that actually convert. When firms shift their focus from vanity metrics to real connections, growth becomes predictable, not just hopeful.

Lindsey Busfield is an SEO and content marketing expert focused on law firm growth. As the VP of Optimize My Firm, she has redefined digital marketing for legal professionals by challenging traditional agency models. She has expanded her company from a few clients to several dozen, leading a team of 15 specialists in strategic online marketing. A sought-after speaker, she teaches CLE courses and shares insights on legal marketing. Today, she highlights the power of targeted SEO, explaining how her agency creates human-written content that attracts clients by addressing unique legal scenarios. Stay tuned!