1261: Vimmi: Crush E-Commerce Goals with Interactive Video Tactics with Co-Founder and Co-CEO Eitan Koter

Sunday, March 16, 2025

Grabbing attention online is one thing—turning that attention into actual sales is another. With endless content competing for every second of screen time, passive viewers scroll past most marketing efforts without a second thought. The real shift happens when businesses move beyond generic promotions and create interactive, value-driven experiences that make people want to engage. When video stops being just entertainment and starts guiding viewers toward action, it becomes a powerful tool for real growth.

Eitan Koter is a video industry veteran with over 20 years of experience, evolving from broadcast media to digital platforms. As the co-founder of Vimmi, a video commerce platform, he bridges media and technology to drive innovation. He also hosts the Mastering E-commerce Marketing podcast, where he interviews experts on digital commerce trends. With deep expertise in video production, social media strategies, and interactive e-commerce, he is a sought-after speaker and consultant. Today, he explored the power of shoppable video, showing how businesses can create engaging content that converts viewers into buyers on social media. Stay tuned!