1276: Your Brand Sucks: Build Killer Brands Fast With AI Branding Tricks That Actually Work with Branding Consultant Ernie Harker

Monday, March 31, 2025

So much marketing today feels cold and impersonal, like it was churned out by a machine with no real understanding of the audience. Brands are blending together, all using the same predictable phrases and empty enthusiasm. The ones that stand out are the ones that sound real—like an actual person is behind the words, not just an algorithm following a formula. People connect with authenticity, and that’s something no AI can fully replicate, no matter how advanced it gets.

Ernie Harker, a professional speaker, AI branding specialist, and author of Your Brand Sucks, helps businesses transform through innovative marketing strategies. With a background in illustration and branding, he delivers high-energy presentations on leveraging AI for creative growth. He has guided industries in rethinking their marketing approaches using generative AI tools. Today, he explores the power of custom GPTs for personalized content, how AI simplifies complex projects, and the balance between technological efficiency and preserving human creativity. Stay tuned!