222: The Book Doctor Is In: Self-Publish a Book, Build Your Platform, and Get Noticed with Stacey Aaronson

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Stacy Aaronson from TheBookDoctorIsIn.com and TheSelfPublishingScoop.com says that many authors make huge mistakes when they independently publish their books. Her approach is very step-by-step and detail oriented:

Consult, proposal, contracts
Editing process, developmental, structure, cohesive chapters, the right points are in the right chapters
Copy-editing: bio, picture, grammar, remove cliches, correct syntax
Illustration and graphics
Presentation: interior, cover, interior/cover congruency, what's right for the audience, fine tune
Upload files to CreateSpace and Ingram
Proof the proof and send to proofreader (edit all the edits together from multiple people
Re-upload, get printed proofs, catch the small things