225: Get Publicity and PR Leads with Dan Janal

Dan Janal from PRLeads.com has a number of easy tweaks you should make in your marketing for huge results. He wants you to create an authority piece (lead magnet) such as "10 Tips to Save Your Marriage." Create a Facebook ad sending people to a (LeadPages) landing page, research your target audience, create a compelling headline and call to action. Create a Facebook post (use Canva.com to generate graphics), boost that post, and re-post it anywhere you can. Test different headlines with A/B testing and improve from there.

Resources

• PR Leads (Facebook)
• PRLeads Plus (Matchmaking)
• Reporters Are Looking for You (Kindle Book)
• Canva.com (Create Graphics For Social Media)

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Filed in: Archive 1: 2012-2016 • Interview • Podcast