242: The Four D’s of Reputation Marketing: Discover, Define, Develop and Defend with Pamela Gockley

Pamela Gockley from Repuatus.com wants you to work on your reputation. Branding is who you are, but reputation is how you're perceived (which may be egotistical, narissistic, or aggressive). It's important to take the DISC profile test (every year if you can) so yoy find out who you really are, and then apply the four D's...

• Discover: discover your past and personal awareness, how do people perceive you?
• Define: set goals
• Develop: website, target marketing, and messaging
• Defend: how to react or apologize if the "shit hits the fan"

Resources

• Reputatus (Website)
• Email: pam@reputatus.com
• The Art of Running Red Lights (Book)
• The Reputation Factor (Book)

Podcast: Play in new window | Download (Duration: 27:08 — 24.8MB) | Embed

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Filed in: Archive 1: 2012-2016 • Interview • Podcast