280: Growth By Referrals: Land Speaking Gigs and Avoid Business Failure with Stacey Randall

Stacey Brown Randall from Growth by Referrals had learned three secrets from previous business failures: you need to "touch" your business every day, protect your mindset, and have conversations about how to scale. Listen in as she discusses how to identify who refers you (1-on-1 and face-to-face), find those experiences and touch points where you connect with them (hosting/attending events), automate that relationship (gifts, cards, emails), and track your results. Don't cold call. Instead, reach out to those connectors who refer clients to you.

Podcast: Play in new window | Download (Duration: 30:14 — 27.7MB) | Embed

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Filed in: Archive 2: 2017 • Interview • Podcast