294: Sell Both High and Low Ticket, Put Out Tons of Touches (Content Marketing), and Choose Course-Correction Over Perfectionism

Sell Both High and Low Ticket

• Membership Cube: full price or payment plan
• Video Sales Tactics: just get them buying again
• Funnel, levels, conversions

Content Marketing Touches

• Go the extra mile
• It's ok to look homemade and authentic
• Don't slow down (put out tons of podcasts and blog posts to see where you're at, restaurant menu mentality)

Course Correction

• The Mirror: if someone criticizes you about something, they're secure about that themselves.
• Don't ignore $1000 because you're looking for $100,000
• Repetitions, checklists and templates (move the raw materials around) -- same podcast interview questions, 3x3 for podcasting
• Be aware but still optimistic

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Filed in: Archive 2: 2017 • Making Money • Podcast