317: Business Building for Musicians and Rockstars: Use Your Website, Email Marketing and Social Media to Build a Following with Female Entrepreneur Musician Bree Noble
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Bree Noble is a female entrepeneur musician who noticed that musicians share quite a few similarities with entrepreneurs in other niches: they all tend to be plotting/crafting/tweaking but are stuck on a path of creating new projects without finishing them. As a result, they've spent most of their time recording an album but very little time marketing, and as a result, their business somewhat half-baked.
Bree explains that musicians need to setup a real web presence, especially a homebase. That doesn't only mean posting on Facebook... it also means creating a modern looking blog with a .com domain name and landing pages. It means building an email list with a squeeze page, running Facebook ads, recording behind the scenes videos, posting on Twitter and Instagram, possibly using crowdfunding, and using Facebook Live to build that following.
Resources
- Female Entrepreneur Musician (Official Site)
- 19 sources of income for musicians (Website)
- NoiseTrade (Website)
Podcast: Play in new window | Download (Duration: 38:51 — 35.6MB) | Embed
Subscribe: Apple Podcasts | Google Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
Filed in: Archive 2: 2017 • Interview • Podcast