320: Credo: How to Hire an SEO Consultant or Agency with John Doherty

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John Doherty is a Denver Colorado based entrepreneur and marketing consultant. He's the founder of Credo, which helps you find the best SEO or digital marketing agency for Facebook ads, SEO audits, content marketing, and more. Listen in as he explains what information you need in order to hire an agency, why Credo exists and what he's learned about search engine optimization and hiring a team for your website.

Quotes:

“You'll think an expert is expensive until you hire an amateur.” – John Doherty

“Hiring the wrong agency or consultant can be a really expensive mistake. If you hire the wrong one, it's not only about money, but also time.” – John Doherty

“SEO is a long-term play. It's a marketing channel that works for everyone. It can take a solid three to six months to really start seeing any tangible gains.” – John Doherty

Takeaways:

02:00 Hiring cheap SEO services often leads to poor results, so invest in quality experts who understand your business needs.

12:24 Marketing strategies like SEO and Facebook ads require patience - give them 3-6 months to show meaningful results.

16:27 Vetting marketing professionals is crucial - look beyond surface-level claims and verify their actual work and client results.

20:49 Entrepreneurs should focus on their core strengths and hire specialists for tasks outside their expertise.

29:17 When seeking marketing help, be prepared to discuss your budget openly and understand that professional services require significant investment.