330: Smooth Business Growth: Build Your E-List Using Blogs, Videos and Podcasts with Content Marketing Expert Lyndsay Phillips

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Lyndsay Phillips knows all about content marketing and wants you to use whatever tool fits your personality, whether that's blogging, videos, or podcasting. Ideally, you should blog weekly, use social media three times per day, publish one weekly video, and podcast every two weeks or so. She shares many content strategies and hacks to get the most of your day and your business. For example, an easy method for most people is to simply carve out that time in the calendar for content creation.

Quotes:                                                                                                                                   

“If you don't say yes and step outside your comfort zone, I don't think you can grow as a person, as an entrepreneur, or grow your business successfully.” – Lyndsay Phillips

“The key is to be consistent. The key is to push it out through email and social media, and to make sure you're engaging with people on social media.” – Lyndsay Phillips

“Social media and content marketing are a long game. It's not a quick fix where you post a couple of times and someone buys your $500 course—it just doesn't work that way.” – Lyndsay Phillips

Takeaways:

03:05 Content marketing success hinges on choosing platforms that match your personal strengths and comfort level.

11:40 Tracking analytics and being willing to adjust your content strategy based on audience engagement is crucial for long-term growth.

17:51 Content marketing is a long-term strategy that builds trust, brand awareness, and relationships, not a quick path to immediate sales.

25:16 Outsourcing content creation can be more cost-effective than spending your own high-value time on tasks that can be done more efficiently by others.

28:07 Consistency trumps perfection when creating content - regular, scheduled output matters more than flawless production.

Resources

Podcast: Play in new window | Download (Duration: 32:50 — 30.1MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

Filed in: Archive 2: 2017 • Content Creation • Interview • Podcast

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