336: Relationship Building, Social Media Marketing, and High Ticket Coaching with America’s Leading LinkedIn Coach Ted Prodromou

Ted Prodromou, The Social Media Guy, knows why you aren't getting business from LinkedIn. Many people use LinkedIn (and social media) as a spamming tool, and you should instead spend a few minutes a day to build relationships. Treat your job title as a headline, view the profiles of people you want to connect with, and connect with a few people a day.

Ted walks those prospects up the ladder by asking people something fun about their business, then tells them about his business and websites. He adds those people to Facebook audiences, retargets them with a Facebook pixel, and sends them through three surveys before getting them on a discovery call.

Quotes:                                                                                                                                   

“If you treat people like we're talking face to face right now, and treat each conversation on LinkedIn like we're having this one here, it works like magic.” – Ted Prodromou

“Your profile is the key to success. Sixty percent of traffic is mobile now, so the first thing they see is your picture. You can put a background header—now they have a little banner space you can use to get your message out there.” – Ted Prodromou

“Don't sell on LinkedIn. Focus on starting conversations and building relationships, which lead to sales calls—and you get much more benefit out of it.” – Ted Prodromou

Takeaways:

02:53 Treat LinkedIn connections like real-life conversations, focusing on building relationships instead of immediate sales.

05:46 Craft a LinkedIn profile headline that highlights your unique value and attracts potential clients.

07:15 Spend 15-30 minutes daily on strategic LinkedIn activities to grow your professional network.

15:25 Use profile viewing as a soft approach to connect with potential clients without aggressive cold messaging.

20:35 Pre-qualify leads through surveys and understand their pain points before scheduling strategy calls.

Resources

Podcast: Play in new window | Download (Duration: 26:20 — 24.1MB) | Embed

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Filed in: Archive 2: 2017 • Interview • Podcast • Social Marketing

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